Pai-Shau

Founded in 2017 by Ana Núñez, Vida Bars is a U.S. hair-care brand focused on sustainability and simplicity. Based in Texas, the company creates solid shampoo and conditioner bars made from plant-derived ingredients such as coconut oil, cocoa butter, and aloe vera. Every bar is color-safe, pH-balanced, and formulated without sulfates, parabens, or plastics. Vida Bars hand-crafts its products in small batches and packages them in compostable materials to reduce waste. The brand’s mission is to make eco-friendly haircare easy for everyone while maintaining salon-quality performance. What makes Vida Bars distinctive is its minimal-waste approach and ingredient transparency, empowering consumers to choose products that are both effective and environmentally conscious.

HiBAR was founded by Nora Schaper and Jay Schaper in the United States with the goal of eliminating plastic waste from personal care. The brand specializes in solid shampoo and conditioner bars formulated with clean, salon-grade ingredients like coconut oil, shea butter, and plant-based keratin. Each bar is pH-balanced, color-safe, and free from sulfates, parabens, and synthetic fragrances. HiBAR’s plastic-free design drastically reduces bathroom waste while delivering high-performance results. What makes HiBAR distinctive is its commitment to sustainable innovation, showing that eco-friendly haircare can be both effective and beautifully designed for everyday use.

Verb is an Austin-based haircare brand that launched to fill the gap between professional-quality and affordable products. Designed for all hair types, Verb’s range includes shampoos, conditioners, masks, and styling products made with clean ingredients like moringa oil, quinoa protein, and aloe vera. The brand’s philosophy is simple — great hair should not be expensive.” All Verb products are cruelty-free, paraben-free, and color-safe, ensuring accessible luxury for everyday users. With its minimalist packaging and transparent branding, Verb has gained a strong following among young consumers and stylists alike. What sets Verb apart is its balance of affordability, effectiveness, and clean formulations — proving that quality haircare doesn’t have to come at a premium.