HiBAR

Color Wow is an award-winning professional haircare brand founded in 2013 by Gail Federici, co-creator of John Frieda’s iconic Frizz-Ease. The brand focuses on color-treated and chemically processed hair, developing innovative solutions that prevent fading, frizz, and damage. Its hero product, Dream Coat, became a bestseller for its humidity-proof, smoothing effect. Color Wow formulations are free from sulfates, parabens, and silicones, using advanced polymers and lightweight ingredients to maintain vibrant color and shine. The brand’s lineup is trusted by top stylists, including celebrity hair expert Chris Appleton. What sets Color Wow apart is its science-driven focus on color care, filling a gap between salon technology and at-home maintenance. It continues to redefine how modern consumers protect and enhance their hair color.

Founded in 1984 by hairstylist Ouidad, the U.S. brand was one of the first to specialize exclusively in curly hair. Known as the Queen of Curl,” Ouidad developed a salon methodology and product line tailored to different curl types. Its formulas include protein complexes, botanical extracts, and moisturizing oils that enhance elasticity and definition. The brand also operates professional curl salons across major U.S. cities. What makes Ouidad unique is its pioneering focus on curl science, establishing techniques and products that shaped the modern curl-care industry.

Bounce Curl is a U.S.-based curly haircare brand founded by Merian Odesho, a chemist who created the line to simplify textured hair routines. The products are made with botanical ingredients such as aloe vera, black seed oil, and plant proteins to enhance definition, reduce frizz, and nourish curls. All formulas are vegan, cruelty-free, and free from silicones, parabens, and sulfates. Bounce Curl’s goal is to help people embrace their natural texture through lightweight, effective care that supports curl health. What makes the brand stand out is its science-backed yet natural approach, combining clean formulations with real performance. It’s now one of the most trusted names in the global curly hair community.