Verb Products

Plaine Products is an American sustainable personal-care company founded in 2017 by sisters Lindsey McCoy and Alison Webster. Based in Ohio, the brand’s mission is to eliminate single-use plastic from the beauty industry through a refill-and-return system. Plaine Products offers shampoos, conditioners, body washes, and lotions packaged in reusable aluminum bottles. Customers return empty bottles, which are cleaned, refilled, and reused — creating a fully circular system. The brand’s haircare line is vegan, cruelty-free, and formulated with biodegradable ingredients like aloe vera, rosemary, and citrus oils. What makes Plaine Products distinctive is its closed-loop packaging model that combines environmental responsibility with product quality. By integrating sustainable design with everyday usability, Plaine Products has become a pioneer in personal care, helping redefine how modern consumers experience sustainable living.

Founded in 1984 by hairstylist Ouidad, the U.S. brand was one of the first to specialize exclusively in curly hair. Known as the Queen of Curl,” Ouidad developed a salon methodology and product line tailored to different curl types. Its formulas include protein complexes, botanical extracts, and moisturizing oils that enhance elasticity and definition. The brand also operates professional curl salons across major U.S. cities. What makes Ouidad unique is its pioneering focus on curl science, establishing techniques and products that shaped the modern curl-care industry.

Jupiter is a U.S.-based scalp-care brand specializing in premium anti-dandruff solutions. The brand’s collection includes medicated shampoos, balancing conditioners, and scalp serums infused with zinc pyrithione, probiotics, and soothing botanicals like squalane and coconut oil. Jupiter aims to normalize scalp care by combining clinical efficacy with luxury sensorial design. All products are vegan, cruelty-free, and free from sulfates and parabens. What makes Jupiter unique is its focus on scalp wellness and self-care — turning dandruff treatment into an elevated, enjoyable routine. With dermatologist-tested formulas and modern branding, Jupiter has redefined how consumers approach scalp health, blending science, design, and confidence in every bottle.