

Miche Beauty is a U.S.-based haircare brand founded in 2016 by Michelle Ballard and Jonathan Ballard. It was created to deliver clean, effective products for textured hair through high-quality ingredients and simple routines. The line includes deep conditioners, stylers, and cleansing formulas made with aloe vera, honey, and babassu oil. All products are cruelty-free, sulfate-free, and silicone-free. Miche Beauty emphasizes education and empowerment, helping users understand how to maintain healthy natural hair. What makes the brand unique is its focus on small-batch, high-performance formulations that balance moisture, strength, and simplicity. Its transparent approach has earned strong loyalty within the natural-hair community.
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CurlMix is a Chicago-based curly-hair brand founded in 2015 by Kim Lewis and Tim Lewis. Originally a DIY subscription box, the company evolved into a full product line formulated for natural curls and coils. Its four-step system — cleanse, condition, moisturize, and define — uses ingredients like flaxseed gel, aloe vera, and jojoba oil to deliver frizz-free definition. All products are vegan, cruelty-free, and fragrance-free. CurlMix’s direct-to-consumer model allows transparency and affordability without compromising quality. What makes CurlMix unique is its community-first business model, empowering customers to embrace their curls while supporting Black entrepreneurship and clean beauty.
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Moisture Love is an Atlanta-based textured haircare brand founded in 2017 by Jeannell Darden, an engineer turned beauty entrepreneur. The brand focuses on creating deeply hydrating products for curly, coily, and wavy hair using plant-based science. Its product range includes cleansers, conditioners, and styling creams formulated with key ingredients like baobab oil, aloe vera, and honey. Moisture Love is designed to infuse moisture at every stage of the hair routine, addressing dryness — one of the biggest challenges for textured hair. All products are vegan, cruelty-free, and free of silicones, sulfates, and parabens. What makes Moisture Love distinctive is its scientific approach to moisture retention combined with a positive, affirming brand message. Through education and community, Jeannell Darden has built a brand that encourages women to love and care for their natural hair unapologetically.
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In Common Beauty, founded in 2013 by celebrity hairstylists Nikki Lee and Riawna Capri, is a Los Angeles-based brand focused on healthy, inclusive haircare. Its lightweight, vitamin-rich formulas—such as the Magic Myst Universal Elixir—repair and hydrate all hair types without heaviness. Each product is color-safe, cruelty-free, and formulated without parabens or sulfates. The brand bridges salon performance with simplicity, creating products that deliver visible strength and shine. What makes In Common Beauty unique is its one line for all hair” philosophy, offering universal, stylist-approved care that simplifies modern routines without sacrificing results.
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