Moisture Love

Founded in 2017 by Ana Núñez, Vida Bars is a U.S. hair-care brand focused on sustainability and simplicity. Based in Texas, the company creates solid shampoo and conditioner bars made from plant-derived ingredients such as coconut oil, cocoa butter, and aloe vera. Every bar is color-safe, pH-balanced, and formulated without sulfates, parabens, or plastics. Vida Bars hand-crafts its products in small batches and packages them in compostable materials to reduce waste. The brand’s mission is to make eco-friendly haircare easy for everyone while maintaining salon-quality performance. What makes Vida Bars distinctive is its minimal-waste approach and ingredient transparency, empowering consumers to choose products that are both effective and environmentally conscious.

Hally Hair is a U.S.-based at-home hair color brand founded by Kathryn Winokur. Known for its Foam Color technology, the brand offers easy, mess-free, semi-permanent color designed for first-time users. The formulas are ammonia-free, vegan, and infused with nourishing ingredients like aloe vera and chamomile to protect hair during coloring. Hally’s goal is to make hair color fun, safe, and approachable. The brand also focuses on self-expression and confidence, appealing to younger audiences through inclusive marketing and bright, creative shades. What makes Hally distinctive is its blend of innovation and accessibility, modernizing home hair color with gentle, beginner-friendly formulations that prioritize both safety and style.

Divi is an American scalp-care and wellness brand dedicated to promoting healthy hair growth through science-driven formulations. The brand’s hero product, the Divi Scalp Serum, is infused with amino acids, peptides, and caffeine to nourish the scalp, balance oils, and strengthen hair follicles. Divi’s clean formulations are vegan, cruelty-free, and made without silicones, sulfates, or artificial fragrances. The brand emphasizes scalp health as the foundation of overall hair wellness, combining clinical research with minimalistic packaging and transparent communication. What makes Divi distinctive is its focus on scalp-first solutions that merge beauty and wellness — addressing the root causes of thinning and breakage rather than masking symptoms. It has quickly grown into a leader in modern scalp-care innovation.