Color Wow
Color Wow is an award-winning professional haircare brand founded in 2013 by Gail Federici, co-creator of John Frieda’s iconic Frizz-Ease. The brand focuses on color-treated and chemically processed hair, developing innovative solutions that prevent fading, frizz, and damage. Its hero product, Dream Coat, became a bestseller for its humidity-proof, smoothing effect. Color Wow formulations are free from sulfates, parabens, and silicones, using advanced polymers and lightweight ingredients to maintain vibrant color and shine. The brand’s lineup is trusted by top stylists, including celebrity hair expert Chris Appleton. What sets Color Wow apart is its science-driven focus on color care, filling a gap between salon technology and at-home maintenance. It continues to redefine how modern consumers protect and enhance their hair color.
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