Kevin Murphy

Eleven Australia is a professional haircare brand co-founded by Joey Scandizzo and Andrew O’Toole. The brand combines salon-quality performance with simplicity and affordability, creating products that are easy to understand and use. Each item is named for its function — such as Hydrate My Hair or Smooth Me Now — making it accessible for consumers. The formulations use natural ingredients like avocado oil and hydrolyzed wheat protein to nourish and protect hair. All products are vegan, cruelty-free, and paraben-free, with eco-friendly packaging. What makes Eleven Australia distinctive is its straightforward approach to beauty, combining professional expertise with clean formulations and a fun, modern personality that reflects Australia’s relaxed lifestyle.

NAK Hair is an Australian professional haircare brand based in Queensland, created to provide salon-quality products inspired by Australia’s coastal lifestyle. The brand’s collections focus on hydration, color protection, and scalp balance, using native botanicals like Kakadu plum and desert lime. All products are vegan, cruelty-free, and free from parabens and sulfates. NAK Hair caters to both professionals and consumers, offering targeted solutions for every hair type, including blonde, curly, and damaged hair. Its minimalist design and sustainable approach reflect the brand’s commitment to clean beauty and modern simplicity. What makes NAK Hair distinctive is its Australian identity — combining professional performance with naturally derived ingredients suited to the country’s climate and lifestyle.

Woohoo Body was founded in 2010 by Phoebe and Aaron Breckell in Newcastle, Australia. Initially known for its natural deodorant paste, the brand has expanded into body, skin, and haircare formulated without synthetic irritants. Woohoo Body emphasizes high-performance, plant-based ingredients that suit sensitive skin and warm climates. Its products are vegan, cruelty-free, and packaged in biodegradable or recyclable materials. Beyond personal care, the brand promotes body positivity and transparency in ingredient sourcing. What makes Woohoo Body stand out is its focus on natural innovation, using minimal ingredients to create formulas that actually perform — merging sustainability, accessibility, and community-driven ethics.