Eleven Australia

Pump Haircare is an Australian clean haircare brand founded in 2017 by Natasha Jay. Based in Sydney, the brand creates salon-quality, vegan formulations using naturally derived ingredients. Its product line includes shampoos, conditioners, and treatments targeting common concerns like hair growth, damage repair, and scalp balance. Key ingredients include peppermint oil, biotin, and argan oil, providing results without harsh chemicals. Pump Haircare is cruelty-free, sulfate-free, and packaged in recyclable materials. The brand gained popularity for its Pump Hair Growth Mask and transparent ingredient philosophy. What makes Pump Haircare distinctive is its results-driven, honest approach — combining professional performance with clean formulations accessible to everyday consumers. It has quickly become one of Australia’s best-known homegrown haircare brands.

Wuli Haircare is an Australian haircare brand founded in 2022 by Amadou Doumbia. Created to serve curly, coily, and textured hair types, the brand focuses on simple, effective formulas that enhance natural definition without harsh chemicals. Wuli offers a concise range of shampoos, conditioners, and styling creams that are vegan, cruelty-free, and made from plant-based ingredients. The brand emphasizes hydration, nourishment, and curl integrity, allowing users to maintain healthy, frizz-free hair with minimal effort. Inspired by inclusivity and cultural pride, Wuli positions itself as a modern, approachable brand for all hair types, with a strong emphasis on authenticity. What makes Wuli Haircare unique is its dedication to community-driven education — helping users understand and embrace their natural hair through clean, science-backed care. By prioritizing accessibility and transparency, Wuli Haircare is emerging as a trusted name in Australia’s growing textured-hair movement.

Make Hair is an Australian salon-quality haircare brand focused on creating effective, professional-grade products made locally with clean formulations. Based in Australia, the brand develops shampoos, conditioners, and styling essentials that emphasize performance, hydration, and repair without harsh chemicals. Make Hair partners with professional stylists to ensure its products meet salon standards while remaining accessible for home use. The range supports a wide variety of hair types, providing moisture, shine, and manageability. The company’s commitment to quality ingredients and Australian manufacturing sets it apart, offering a reliable option for customers who value simple, results-driven haircare rooted in transparency and performance.