
Woohoo Body was founded in 2010 by Phoebe and Aaron Breckell in Newcastle, Australia. Initially known for its natural deodorant paste, the brand has expanded into body, skin, and haircare formulated without synthetic irritants. Woohoo Body emphasizes high-performance, plant-based ingredients that suit sensitive skin and warm climates. Its products are vegan, cruelty-free, and packaged in biodegradable or recyclable materials. Beyond personal care, the brand promotes body positivity and transparency in ingredient sourcing. What makes Woohoo Body stand out is its focus on natural innovation, using minimal ingredients to create formulas that actually perform — merging sustainability, accessibility, and community-driven ethics.
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