

K18 is a biotechnology-driven haircare brand founded by Suveen Sahib and Britta Cox. Based in California, the company is known for its K18Peptide™, a patented bioactive sequence clinically proven to repair keratin chains damaged by bleaching, coloring, and heat. Its leave-in molecular repair mask has become a global bestseller among salons and consumers. K18’s formulas are vegan, cruelty-free, and free from sulfates, parabens, and silicones. The brand’s core philosophy is to restore hair from the inside out, merging biotech innovation with simplicity — just one product for total repair. What makes K18 unique is its scientific foundation: decades of biomimetic research turned into a minimalist, effective treatment system trusted by professional stylists worldwide.
Loading comments...
Discover more brands you might be interested in

Jupiter is a U.S.-based scalp-care brand specializing in premium anti-dandruff solutions. The brand’s collection includes medicated shampoos, balancing conditioners, and scalp serums infused with zinc pyrithione, probiotics, and soothing botanicals like squalane and coconut oil. Jupiter aims to normalize scalp care by combining clinical efficacy with luxury sensorial design. All products are vegan, cruelty-free, and free from sulfates and parabens. What makes Jupiter unique is its focus on scalp wellness and self-care — turning dandruff treatment into an elevated, enjoyable routine. With dermatologist-tested formulas and modern branding, Jupiter has redefined how consumers approach scalp health, blending science, design, and confidence in every bottle.
View Brand

In Common Beauty, founded in 2013 by celebrity hairstylists Nikki Lee and Riawna Capri, is a Los Angeles-based brand focused on healthy, inclusive haircare. Its lightweight, vitamin-rich formulas—such as the Magic Myst Universal Elixir—repair and hydrate all hair types without heaviness. Each product is color-safe, cruelty-free, and formulated without parabens or sulfates. The brand bridges salon performance with simplicity, creating products that deliver visible strength and shine. What makes In Common Beauty unique is its one line for all hair” philosophy, offering universal, stylist-approved care that simplifies modern routines without sacrificing results.
View Brand

Founded in the United States, Curl Junkie offers salon-grade products designed specifically for curly, wavy, and coily hair. Developed by a professional stylist, the brand uses botanical blends of aloe, glycerin, and rich emollients to enhance curl definition and moisture retention. Its cult favorites, such as the Curl Assurance Smoothing Lotion and Hibiscus & Banana Deep Fix, are known for consistent, high-performance results. All products are vegan and free from sulfates, silicones, and parabens. What makes Curl Junkie distinctive is its precision-formulated curl system, combining professional performance with ingredient integrity trusted by the natural-hair community.
View Brand