Nulastin

SEEN is a dermatologist-developed haircare brand founded in 2018 by Dr. Iris Rubin and Gregory Maged. Designed for sensitive skin, the brand’s formulas are clinically tested to prevent acne and irritation often caused by traditional hair products. SEEN’s range includes shampoos, conditioners, and styling creams made with gentle, non-comedogenic ingredients that improve scalp health and hair texture. All products are vegan, fragrance-free, and dermatologist-tested. What makes SEEN unique is its skin-science-first approach — bridging dermatology and haircare to create safe, effective solutions for all hair types. Its clean formulations and medical credibility have earned recognition from dermatologists and beauty professionals worldwide.

Plaine Products is an American sustainable personal-care company founded in 2017 by sisters Lindsey McCoy and Alison Webster. Based in Ohio, the brand’s mission is to eliminate single-use plastic from the beauty industry through a refill-and-return system. Plaine Products offers shampoos, conditioners, body washes, and lotions packaged in reusable aluminum bottles. Customers return empty bottles, which are cleaned, refilled, and reused — creating a fully circular system. The brand’s haircare line is vegan, cruelty-free, and formulated with biodegradable ingredients like aloe vera, rosemary, and citrus oils. What makes Plaine Products distinctive is its closed-loop packaging model that combines environmental responsibility with product quality. By integrating sustainable design with everyday usability, Plaine Products has become a pioneer in personal care, helping redefine how modern consumers experience sustainable living.

Ouai was founded by celebrity hairstylist Jen Atkin in Los Angeles. The brand focuses on effortless, modern haircare that fits into real life. Its line includes shampoos, conditioners, treatments, and styling products made with smart ingredients like keratin, amino acids, and plant oils. Ouai blends clean formulations with fine-fragrance scents developed by Parisian perfumers, turning everyday routines into elevated experiences. All products are cruelty-free, sulfate-free, and safe for colored hair. Beyond products, the brand promotes an inclusive definition of beauty and authenticity. What makes Ouai distinctive is its combination of expert stylist knowledge and lifestyle simplicity, creating high-performance haircare that feels approachable and luxurious at once.