
Hally Hair is a U.S.-based at-home hair color brand founded by Kathryn Winokur. Known for its Foam Color technology, the brand offers easy, mess-free, semi-permanent color designed for first-time users. The formulas are ammonia-free, vegan, and infused with nourishing ingredients like aloe vera and chamomile to protect hair during coloring. Hally’s goal is to make hair color fun, safe, and approachable. The brand also focuses on self-expression and confidence, appealing to younger audiences through inclusive marketing and bright, creative shades. What makes Hally distinctive is its blend of innovation and accessibility, modernizing home hair color with gentle, beginner-friendly formulations that prioritize both safety and style.
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As I Am is an American haircare brand founded by Dr. Ali N. Syed, a cosmetic chemist with decades of experience in textured hair science. The brand was created to meet the specific needs of curly, coily, and natural hair textures through high-performing, science-backed formulas. Based in Illinois, As I Am offers a wide range of products — from cleansers and conditioners to curl creams and growth serums — made with ingredients like coconut oil, shea butter, and Jamaican black castor oil. Its formulations are vegan, cruelty-free, and sulfate-free, focusing on hydration, definition, and scalp health. The brand also invests heavily in research and education, setting new standards for textured haircare. What makes As I Am distinctive is its scientific approach to natural hair — combining rigorous research with cultural authenticity. It remains one of the most trusted brands for healthy, naturally styled hair.
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Eva NYC, founded in 2012 by Shay Kadosh and Nir Kadosh in Brooklyn, is a professional-grade haircare brand combining high-performance technology with bold design. Its products feature Argan oil, Keravis protein, and nutrient-rich botanicals to repair and strengthen hair. All formulas are cruelty-free, vegan, and packaged in 100% recyclable aluminum. The brand’s colorful identity reflects inclusivity and sustainability. Eva NYC is certified carbon-neutral and emphasizes accessible luxury through salon-quality performance at affordable prices. What makes it distinctive is its blend of style, sustainability, and efficacy, positioning it as one of the leading clean-beauty innovators in modern haircare.
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