

The Better Scalp Company is a scalp-care brand focused on improving overall hair health through targeted, dermatologically tested formulas. The brand’s product line includes exfoliating treatments, serums, and cleansers developed to remove buildup, soothe irritation, and promote stronger hair growth. Each formula is infused with natural actives like tea tree oil, niacinamide, and salicylic acid to maintain a balanced scalp microbiome. All products are vegan, cruelty-free, and free from harsh detergents. What makes The Better Scalp Company distinctive is its science-driven focus on scalp wellness, treating the scalp as the foundation of hair vitality. With simple, effective solutions, the brand bridges the gap between skincare and haircare for visibly healthier, stronger strands.
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Dae Hair is a Scottsdale, Arizona–based haircare brand founded by influencer and entrepreneur Amber Fillerup Clark. The brand was created to reflect the spirit of the desert — its warmth, colors, and natural ingredients. Dae’s products include shampoos, conditioners, and treatments made with cactus flower, moringa seed, and prickly pear extract to nourish and hydrate hair. All formulations are vegan, cruelty-free, and free of parabens and sulfates. The brand’s name, Dae,” symbolizes self-care and daily renewal, aligning with its mission to make hair rituals joyful and natural. What makes Dae Hair distinctive is its desert-inspired philosophy and commitment to simplicity — blending modern clean beauty with a sense of calm and authenticity. With its vibrant identity and effective formulas, Dae has quickly become a favorite in the modern clean haircare market.
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In Common Beauty, founded in 2013 by celebrity hairstylists Nikki Lee and Riawna Capri, is a Los Angeles-based brand focused on healthy, inclusive haircare. Its lightweight, vitamin-rich formulas—such as the Magic Myst Universal Elixir—repair and hydrate all hair types without heaviness. Each product is color-safe, cruelty-free, and formulated without parabens or sulfates. The brand bridges salon performance with simplicity, creating products that deliver visible strength and shine. What makes In Common Beauty unique is its one line for all hair” philosophy, offering universal, stylist-approved care that simplifies modern routines without sacrificing results.
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SEEN is a dermatologist-developed haircare brand founded in 2018 by Dr. Iris Rubin and Gregory Maged. Designed for sensitive skin, the brand’s formulas are clinically tested to prevent acne and irritation often caused by traditional hair products. SEEN’s range includes shampoos, conditioners, and styling creams made with gentle, non-comedogenic ingredients that improve scalp health and hair texture. All products are vegan, fragrance-free, and dermatologist-tested. What makes SEEN unique is its skin-science-first approach — bridging dermatology and haircare to create safe, effective solutions for all hair types. Its clean formulations and medical credibility have earned recognition from dermatologists and beauty professionals worldwide.
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