Eva NYC

Miss Jessie’s is a pioneering American haircare brand founded in 1999 by sisters Miko and Titi Branch in Brooklyn, New York. The brand was created to provide professional-quality products for naturally curly, coily, and wavy hair textures at a time when few existed. Its original salon and product line helped shape the modern natural hair movement. Miss Jessie’s signature items — such as Curly Pudding, Baby Buttercreme, and Pillow Soft Curls — became staples among curly-haired consumers worldwide. Every formula is designed to define, moisturize, and enhance natural texture without harsh chemicals. What makes Miss Jessie’s distinctive is its cultural impact: it not only revolutionized curly haircare but also redefined beauty standards for textured hair. More than two decades later, it remains a trusted, iconic brand in the global natural hair community.

Founded in 2020 in the U.S., Dip Already is a sustainable haircare brand specializing in solid shampoo and conditioner bars. The company’s mission is to make beauty practical without sacrificing performance. Each bar is pH-balanced, sulfate-free, and crafted with natural ingredients like coconut oil, argan oil, and quinoa protein. Dip’s products are packaged plastic-free and designed to last up to 3–6 months per use. The brand also offsets carbon emissions and uses recyclable shipping materials. What makes Dip Already unique is its modern take on haircare, proving that sustainability can look and feel luxurious.

Ceremonia is a New York–based clean haircare brand founded by Babba C. Rivera, inspired by her Latinx heritage and the traditional hair rituals of Latin America. The brand celebrates culture and community while focusing on scalp health and natural ingredients. Its range includes oils, shampoos, and styling products infused with Latin American botanicals such as babassu, cupuaçu, and aloe vera. All products are vegan, cruelty-free, and free of sulfates and silicones. Ceremonia stands out for its focus on representation — highlighting Latin beauty traditions within modern wellness. What makes Ceremonia distinctive is its holistic approach: combining ancestral wisdom, sustainability, and modern formulation science. With its bright aesthetic and inclusive storytelling, Ceremonia has become one of the most recognized Latinx-founded haircare brands in the global clean beauty space.