EcoRoots

Founded by Canadian stylist and educator Wayne Grund, Surface Hair is a professional salon brand that champions performance through sustainability. Its plant-derived formulas use organic ingredients such as babassu oil, amaranth protein, and botanical extracts to strengthen and protect hair. Every product is vegan, sulfate-free, and paraben-free, ensuring clean results without compromising salon quality. The company’s name reflects its philosophy — respecting the surface of the Earth and all living beings. Surface Hair supports stylists globally through education and eco-certified salon partnerships. What makes the brand distinctive is its commitment to professional performance with environmental responsibility, merging artistry, nature, and innovation seamlessly.

Malibu C is a California-based professional haircare brand founded in 1985 by Tom and Deb Porter. The company pioneered the use of freshly activated vitamin-based treatments to remove mineral buildup and environmental impurities from hair. Its signature products, like the Malibu C Crystal Gel and Hard Water Wellness line, are widely used in salons to restore hair health and color vibrancy. All formulations are vegan, cruelty-free, and made without sulfates, parabens, or gluten. Malibu C’s focus on wellness-based haircare has made it a trusted choice for professionals and consumers alike. What makes Malibu C unique is its combination of science and purity — using antioxidant-rich, preservative-free ingredients for targeted solutions. With nearly four decades of innovation, the brand remains a leader in specialized hair treatments designed to repair, detoxify, and revitalize all hair types.

SEEN is a dermatologist-developed haircare brand founded in 2018 by Dr. Iris Rubin and Gregory Maged. Designed for sensitive skin, the brand’s formulas are clinically tested to prevent acne and irritation often caused by traditional hair products. SEEN’s range includes shampoos, conditioners, and styling creams made with gentle, non-comedogenic ingredients that improve scalp health and hair texture. All products are vegan, fragrance-free, and dermatologist-tested. What makes SEEN unique is its skin-science-first approach — bridging dermatology and haircare to create safe, effective solutions for all hair types. Its clean formulations and medical credibility have earned recognition from dermatologists and beauty professionals worldwide.