Cecred
Cecred is a haircare brand founded by global music icon Beyoncé in 2024, created to redefine the standards of textured haircare. The name Cecred” — derived from sacred” — reflects the brand’s philosophy that caring for one’s hair is a ritual of self-respect and heritage. Developed in partnership with professional stylists and scientists, Cecred focuses on repairing, strengthening, and hydrating hair of all textures, especially curly and coily types. The brand’s debut line includes shampoos, masks, and treatments formulated with bioactive keratin and fermented rice water to enhance elasticity and shine. Cecred also champions inclusivity and authenticity, inspired by the legacy of Beyoncé’s mother, Tina Knowles, and her former hair salon. What makes Cecred distinctive is its blend of luxury and science, offering products rooted in cultural identity and salon expertise. The brand celebrates textured hair as both beautiful and powerful, redefining modern haircare through innovation and purpose.
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