

Dae Hair is a Scottsdale, Arizona–based haircare brand founded by influencer and entrepreneur Amber Fillerup Clark. The brand was created to reflect the spirit of the desert — its warmth, colors, and natural ingredients. Dae’s products include shampoos, conditioners, and treatments made with cactus flower, moringa seed, and prickly pear extract to nourish and hydrate hair. All formulations are vegan, cruelty-free, and free of parabens and sulfates. The brand’s name, Dae,” symbolizes self-care and daily renewal, aligning with its mission to make hair rituals joyful and natural. What makes Dae Hair distinctive is its desert-inspired philosophy and commitment to simplicity — blending modern clean beauty with a sense of calm and authenticity. With its vibrant identity and effective formulas, Dae has quickly become a favorite in the modern clean haircare market.
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Pink Root Products was founded in 2015 by Mariel Mejia in New York City. The brand was created to meet the needs of curly and textured hair through clean, effective formulations. Each product blends natural oils like coconut, aloe, and shea butter to promote hydration and curl definition. All Pink Root products are vegan, cruelty-free, and free from silicones and sulfates. The company’s mission centers on empowering women to embrace their natural texture confidently. What makes Pink Root Products unique is its balance of simplicity and performance, offering affordable, clean haircare that supports healthy curls and community representation.
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Mielle Organics is a U.S.-based natural haircare brand founded in 2014 by Monique Rodriguez and Melvin Rodriguez. Created to serve textured and curly hair, Mielle’s formulations blend natural ingredients with science-backed results. The brand offers a full range of shampoos, conditioners, oils, and growth serums, with the Rosemary Mint Scalp & Hair Strengthening Oil becoming a global bestseller. All products are cruelty-free and formulated without sulfates, parabens, or mineral oils. Mielle’s mission goes beyond beauty — it empowers women of color through entrepreneurship, education, and community outreach. What makes the brand distinctive is its balance of natural care and performance, providing affordable, effective solutions for textured hair. Mielle Organics has become one of the most influential Black-owned haircare brands in the world.
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ROZ (short for Rōz,” pronounced rose) is a Los Angeles-based clean haircare brand founded by hairstylist Mara Roszak. The brand focuses on gentle, plant-based products designed to nourish hair while supporting scalp health. Its signature formulas feature cold-pressed oils, aloe vera, and botanical extracts that enhance shine, texture, and manageability. ROZ’s product line, including its Foundation Shampoo and Milk Hair Serum, is vegan, cruelty-free, and free from silicones, sulfates, and parabens. The brand also prioritizes sustainable packaging and carbon-neutral production. What makes ROZ distinctive is its minimalist, mindful approach to beauty — merging professional performance with calm, sensory rituals. Created by a celebrated stylist, ROZ reflects a deep understanding of both artistry and hair health.
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