R+Co

CURLS is a U.S.-based natural haircare brand founded by Mahisha Dellinger in 2002. Created to empower women with curly, coily, and wavy hair, the brand offers clean, effective products designed to define and nourish natural textures. Its collection includes shampoos, conditioners, and styling products made with organic blueberry, coconut oil, and aloe vera. CURLS has been a pioneer in the textured hair industry, widely available in both salons and major retail stores. The brand also places emphasis on education and representation, helping redefine the beauty standard for textured hair globally. What makes CURLS distinctive is its combination of accessibility and authenticity — bridging professional performance with community empowerment. Two decades later, it remains a trusted leader in curl care and a key influence in the natural hair movement.

SEEN is a dermatologist-developed haircare brand founded in 2018 by Dr. Iris Rubin and Gregory Maged. Designed for sensitive skin, the brand’s formulas are clinically tested to prevent acne and irritation often caused by traditional hair products. SEEN’s range includes shampoos, conditioners, and styling creams made with gentle, non-comedogenic ingredients that improve scalp health and hair texture. All products are vegan, fragrance-free, and dermatologist-tested. What makes SEEN unique is its skin-science-first approach — bridging dermatology and haircare to create safe, effective solutions for all hair types. Its clean formulations and medical credibility have earned recognition from dermatologists and beauty professionals worldwide.

Founded in 2015, Nature’s Little Secret is a U.S. brand offering plant-based haircare formulated for curly, coily, and textured hair. The brand’s bestsellers, such as the Coconut Milk Shampoo and Banana Leave-In Conditioner, use food-grade natural ingredients for gentle nourishment. All products are vegan, sulfate-free, and hand-crafted in small batches. Nature’s Little Secret emphasizes transparency, ingredient simplicity, and effective hydration. What makes it distinctive is its kitchen-inspired approach to curl care, providing moisture-rich products that feel as wholesome as they are effective.