The Mane Choice

Max Green Alchemy is a San Francisco-based natural hair and skincare brand founded in 2004 by David and Wil. The company was created to deliver high-performance personal-care products made entirely from plant-based, non-toxic ingredients. Its haircare line includes shampoos, conditioners, and styling gels formulated with botanical extracts like nettle, chamomile, and aloe vera to promote healthy hair without synthetic chemicals. All products are vegan, cruelty-free, and free from parabens, sulfates, and petrochemicals. Max Green Alchemy focuses on transparency and ethical, producing in small batches to ensure purity and freshness. What makes the brand unique is its commitment to green chemistry” — using science to maximize natural effectiveness while minimizing environmental impact. Loved by those with sensitive skin and eco-conscious lifestyles, Max Green Alchemy stands as one of the early pioneers of truly clean haircare in the U.S.

Miss Jessie’s is a pioneering American haircare brand founded in 1999 by sisters Miko and Titi Branch in Brooklyn, New York. The brand was created to provide professional-quality products for naturally curly, coily, and wavy hair textures at a time when few existed. Its original salon and product line helped shape the modern natural hair movement. Miss Jessie’s signature items — such as Curly Pudding, Baby Buttercreme, and Pillow Soft Curls — became staples among curly-haired consumers worldwide. Every formula is designed to define, moisturize, and enhance natural texture without harsh chemicals. What makes Miss Jessie’s distinctive is its cultural impact: it not only revolutionized curly haircare but also redefined beauty standards for textured hair. More than two decades later, it remains a trusted, iconic brand in the global natural hair community.

Miche Beauty is a U.S.-based haircare brand founded in 2016 by Michelle Ballard and Jonathan Ballard. It was created to deliver clean, effective products for textured hair through high-quality ingredients and simple routines. The line includes deep conditioners, stylers, and cleansing formulas made with aloe vera, honey, and babassu oil. All products are cruelty-free, sulfate-free, and silicone-free. Miche Beauty emphasizes education and empowerment, helping users understand how to maintain healthy natural hair. What makes the brand unique is its focus on small-batch, high-performance formulations that balance moisture, strength, and simplicity. Its transparent approach has earned strong loyalty within the natural-hair community.