300+ Everyday Wear Brands

Yacht 21 (Y21) is a contemporary women-led fashion brand based in Singapore, originally founded as Yacht 21 before evolving into Y21. With a vision to bridge the gap between resort wear and everyday life, the brand creates effortless, refined clothing that moves seamlessly from city days to weekend escapes. Designed with intention, Y21’s collections blend relaxed sophistication with thoughtful tailoring, offering versatile pieces that reflect modern lifestyles where work, travel, and leisure flow together. The brand emphasizes comfort, quality fabrics, and timeless style, creating garments that feel polished yet easy to wear. Y21 also takes mindful steps toward sustainability by reusing production offcuts and producing thoughtfully designed collections meant to be loved over time. Inspired by a sense of ease and quiet confidence, Y21 embodies a wardrobe that serves both everyday wear and resort-inspired moments, celebrating versatility and personal style in every piece.

Winter Water Factory is a Brooklyn-based design and clothing brand founded by Stefanie Lynen (with Todd Warnock) in Brooklyn, New York, United States. Known for its bold, playful textile prints and commitment to sustainability, the brand specializes in creating high-quality garments for babies, children, and adults. Every item is crafted from 100% organic cotton, printed with water-based inks and low-impact dyes, and stitched with care in the company’s own Brooklyn facility—making each piece soft, comfortable, and environmentally thoughtful. Winter Water Factory’s designs draw inspiration from whimsical sources, combining vibrant graphics with timeless silhouettes that are both fun and functional. With sustainability at its core, the brand prioritizes ethical manufacturing, reducing environmental impact, and keeping production close to its community, ensuring fair practices and responsible labor. Winter Water Factory continues to celebrate joyful design while offering products that families love to wear again and again.

Whimsy + Row is an eco-conscious lifestyle and fashion brand founded by Rachel Temko in Los Angeles, California, United States, in 2014. Born from a passion for sustainable design and thoughtful production, Whimsy + Row creates stylish women’s clothing, accessories, and home goods with a strong commitment to ethical and environmentally friendly practices. Designed and produced in small batches close to its LA headquarters, the brand uses locally sourced eco-friendly materials—such as upcycled deadstock fabrics, recycled water, and low-impact dyes—to craft pieces that are timeless, comfortable, and made to last. Whimsy + Row also embraces practices like carbon neutrality, mindful packaging, and circular fashion through pre-loved offerings, reflecting its mission to reduce waste and support a more responsible fashion industry. With a focus on quality and mindful living, the brand speaks to modern women who value both style and sustainability in every piece they wear.

Undersummers is a modern lifestyle brand founded by Amanda Kennedy in the United States in 2011, dedicated to solving everyday wardrobe challenges with simple, thoughtful design. Best known for its signature thigh-protecting shorts, Undersummers creates products that help women feel confident and comfortable wearing dresses and skirts without chafing. Born from a personal need for comfort and practicality, the brand blends function with style, offering seamless, breathable basics that fit effortlessly under any outfit. Inspired by real-life wearability and long days on the move, Undersummers focuses on quality materials and thoughtful construction to deliver pieces that become reliable staples in every wardrobe. With a mission to bridge the gap between fashion and comfort, the brand continues to expand its range while maintaining a commitment to creating solutions that make daily dressing feel better and more enjoyable.

Toby Tiger is a British children’s clothing brand founded by Zoe Mellor in the United Kingdom in 1998, known for its fun, expressive designs and strong commitment to ethical production. Created with a belief that children’s clothing should be joyful, adventurous, and responsibly made, Toby Tiger blends bold prints, soft fabrics, and comfortable cuts to create pieces that kids love to wear. Each collection is designed in the UK and produced with careful attention to sustainability, using eco-friendly materials such as organic cotton and safe, low-impact dyes. The brand’s playful aesthetic reflects a child’s world of imagination while prioritizing quality and longevity so garments can be worn again and again. With a focus on ethical manufacturing, transparency, and timeless design, Toby Tiger has become a favourite for families seeking stylish, planet-friendly children’s wear that balances creativity and care.

Toad&Co is a California-based outdoor and lifestyle brand founded by Jessica Switz (and partners) in 1997, dedicated to creating apparel that supports both adventure and sustainability. With roots in West Coast outdoor culture, Toad&Co designs versatile clothing that moves seamlessly from trail to town, blending performance materials with relaxed, timeless silhouettes. The brand places a strong emphasis on environmental stewardship, using organic cottons, recycled fabrics, and responsible manufacturing practices to reduce its ecological footprint. Each collection reflects a commitment to thoughtful design, durability, and comfort—crafted for people who care about the planet and their experience in it. Toad&Co also champions initiatives like eco-friendly packaging and carbon-neutral shipping, reinforcing its mission to protect the natural world while offering functional, stylish apparel. Today, the brand is beloved by outdoor enthusiasts and conscious shoppers alike for its blend of performance, sustainability, and everyday versatility.

The Pink Desert is a contemporary fashion and lifestyle brand founded in the United States in 2014 with a passion for playful, feminine style. Inspired by modern silhouettes and desert-meets-city aesthetics, the brand creates ready-to-wear pieces that balance spirited design with everyday wearability. Each collection blends soft textures, relaxed tailoring, and thoughtful color palettes to reflect a confident yet effortless approach to dressing. The Pink Desert’s pieces are designed to be versatile wardrobe staples that move seamlessly from day to evening, embodying a sense of ease and spirited individuality. Built on a belief that fashion should feel joyful and personal, the brand appeals to those who want both comfort and personality in their clothing. With a focus on quality fabrics and contemporary design, The Pink Desert continues to grow as a destination for women who value modern style with a playful, refined touch.

The Gym King is a UK-based active lifestyle and apparel brand founded by Jay Parker in 2014, known for blending performance sportswear with modern, street-ready style. Built on the idea that fitness and fashion can coexist seamlessly, The Gym King creates apparel and accessories that support active lifestyles while celebrating bold design and contemporary trends. From technical gym wear to lifestyle pieces, each collection reflects a passion for quality fabrics, dynamic fits, and expressive details that resonate with athletes and style seekers alike. The brand’s aesthetic captures the energy of movement and urban culture, appealing to those who prioritize both functionality and self-expression. With a growing global community, The Gym King continues to push boundaries in active lifestyle fashion—crafting pieces that feel comfortable in motion and stylish at every moment beyond the gym.

Sweaty Betty is a British activewear brand founded by Tamara Hill-Norton in London, United Kingdom in 1998, dedicated to empowering women through high-performance, stylish fitness apparel. Starting with a mission to create workout clothes that are both functional and flattering, Sweaty Betty has grown into a global leader in women’s activewear, known for its innovative designs, technical fabrics, and attention to detail. From leggings and sports bras to outerwear and accessories, each piece is crafted to support women through every movement—whether in the gym, on the trail, or everyday life. The brand blends performance technology with fashion-forward sensibilities, offering collections that feel confident, comfortable, and inspiring. With a commitment to sustainability, Sweaty Betty also integrates responsible materials and ethical practices into its design process. Today, the brand continues to champion female strength and confidence, creating products that help women feel capable, stylish, and ready for whatever their day brings.

Style Cheat is a fashion brand founded by Natasha Evans in the United Kingdom in 2018, built on the idea that dressing well should be effortless and fun. With a focus on curated collections that feel both modern and wearable, Style Cheat offers pieces designed to elevate everyday wardrobes while keeping personal style front and center. The brand emphasizes thoughtful silhouettes, quality fabrics, and a refined color palette that moves seamlessly from day to evening, work to weekend. Style Cheat’s design philosophy blends contemporary trends with timeless essentials, making fashion approachable without ever feeling ordinary. Rooted in Natasha’s keen eye for style and knack for combining versatility with striking design, the brand has resonated with those looking for clothes that feel confident, chic, and easy to wear. Today, Style Cheat continues to grow as a destination for women seeking wardrobe pieces that reflect individuality, polish, and effortless sophistication.

SELECTED is a contemporary fashion brand originating in Brande, Denmark, in 1997, rooted in Scandinavian design principles of clean lines, quality fabrics, and versatile style. With a focus on accessible luxury, the brand creates thoughtfully curated collections for both men and women that balance modern trends with timeless sophistication. SELECTED’s designs reflect an understated aesthetic—emphasizing refined tailoring, effortless layering, and enduring wardrobe pieces that feel at home in everyday life and special occasions alike. Guided by a Scandinavian ethos of simplicity, functionality, and thoughtful craftsmanship, the brand offers garments that are both wearable and stylish across seasons. With a global presence and a commitment to quality and design authenticity, SELECTED continues to inspire individuals who value elegant, modern fashion with a subtle, refined sensibility.

Rokit is an iconic London vintage fashion institution established in 1986 and rooted in the city’s vibrant cultural tapestry. Born from a passion for heritage style and unique expression, Rokit curates a dynamic collection of vintage and upcycled clothing, accessories, and reimagined pieces sourced from around the world. Each item is selected for its character, history, and ability to tell a story, reflecting the brand’s belief that fashion is a form of personal narrative. Over decades, Rokit has become a destination for those seeking one-of-a-kind pieces that feel authentic, inspiring, and distinct from mainstream trends. With an ethos that champions sustainability, creativity, and discovery, the brand embodies London’s eclectic spirit while encouraging customers to explore fashion with curiosity and individuality. Today, Rokit remains a celebrated hub for vintage lovers and conscious style seekers alike.