100+ Plastic-Free Brands

OceanZen is an eco-conscious swimwear brand, founded in 2014 by Steph Gabriel in Maroochydore, Queensland, Australia. The label produces bikinis and one-pieces made from sustainable fabrics, including recycled ocean waste like fishing nets. Its collections highlight clean, flattering cuts in earthy tones and tropical-inspired palettes. OceanZen is also dedicated to marine conservation, supporting environmental projects and spreading awareness about ocean health. What makes the brand unique is its strong ecological mission—combining stylish swimwear with sustainability and ocean advocacy.

Soso Swim is a contemporary swimwear brand, founded in 2021 by Romy Jackson. The label produces fashion-forward bikinis and one-pieces with an emphasis on bold styling, individuality, and modern cuts. Its collections often feature trendy details such as asymmetric designs, unique prints, and vibrant palettes. Soso Swim appeals to young, fashion-conscious women who want expressive, statement-making swimwear. What makes the brand distinctive is its focus on combining affordability with fresh, stylish designs, making boutique-style swimwear more accessible. With its youthful identity and fashion-first approach, Soso Swim is carving a niche in the competitive global swimwear space.

Melissa Odabash is a London-based luxury swimwear brand, founded in 1999 by designer Melissa Odabash. Known as the “Ferrari of bikinis,” the label produces high-fashion swimwear and resortwear with a glamorous aesthetic. Its collections feature sophisticated silhouettes, luxurious fabrics, and timeless designs, often worn by celebrities and featured in major fashion magazines. Melissa Odabash also emphasizes inclusivity, offering a wide range of fits and sizes. What makes the brand unique is its global reputation for glamour and luxury—creating swimwear that doubles as a fashion statement. With more than two decades of success, Melissa Odabash has positioned itself as one of the leading names in international swimwear fashion.

Raw Potential is a UK-based swimwear, active lifestyle brand, founded in 2024 by India Goodman. The label is built around empowerment and sustainability, producing bikinis and one-pieces designed for both style and performance. Its collections emphasize eco-conscious fabrics, functional fits, and minimalist aesthetics that appeal to modern women seeking versatile pieces. Raw Potential positions itself as more than just a swimwear brand, highlighting themes of strength, confidence, and conscious living. What makes the label unique is its focus on blending sustainability with activewear-inspired swim, ensuring designs work equally well for lounging or high-energy activities. As a newcomer, Raw Potential reflects a new generation of UK labels prioritizing slow fashion and purpose-driven storytelling. With its youthful identity and commitment to eco-conscious innovation, the brand appeals to women who want swimwear that feels modern, responsible, and inspiring.

"Swim Against is a Barcelona based swimwear brand, founded in 2016 by Garry Devin and Dasia Fiona. The label produces eco-conscious swimwear with a bold, youthful aesthetic. Its collections often feature striking prints, athletic cuts, and sustainable fabrics, combining Mediterranean vibrancy with modern functionality. Swim Against emphasizes individuality and activism, encouraging customers to embrace both fashion and social responsibility. What makes the brand unique is its combination of bold aesthetics with sustainability, reflecting Barcelona’s creative energy. By offering playful yet eco-responsible swimwear, Swim Against has positioned itself as a modern European brand appealing to conscious, fashion-forward consumers."

"Bydee is a Rosebery, Australia based swimwear brand, founded in 2013 by Dessy Hairis. The label is known for its feminine, fashion-forward swimwear that blends bold prints, flattering cuts, and modern detailing. Its collections include bikinis, one-pieces, and resortwear designed to embody confidence, elegance, and individuality. Bydee emphasizes quality fabrics and contemporary styling, creating pieces that are both fashionable and functional. What makes the brand unique is its distinctive identity—merging feminine aesthetics with a strong sense of empowerment. Bydee appeals to women who want stylish, expressive swimwear that reflects modern Australian design. With its growing international presence and strong digital following, Bydee has become a leading name in boutique swimwear, recognized for its bold prints and confident styling."

"Seamorgens is a United Kingdom based sustainable swimwear brand, founded in 2019 by sisters Angela and Michelle Morgan. The label creates swimwear using recycled, eco-friendly fabrics, promoting ocean conservation and slow fashion. Its collections feature bikinis and one-pieces with modern cuts, vibrant colors, and playful patterns inspired by marine life. Seamorgens emphasizes transparency and ethical production, aligning its identity with environmental activism. What makes the brand distinctive is its combination of sustainability, ocean-inspired storytelling, and youthful design, appealing to women who want their fashion choices to reflect their values. By producing in small batches and supporting marine conservation efforts, Seamorgens positions itself as both a fashion label and an eco-conscious movement. The brand resonates with customers who value creativity, responsibility, and vibrant, ocean-inspired fashion."

"Lexa Swim is a boutique swimwear brand that focuses on sleek, modern designs with an emphasis on quality craftsmanship. The label creates bikinis and one-pieces in contemporary silhouettes, often using neutral tones and clean lines that reflect timeless minimalism. Its collections balance sophistication and wearability, appealing to women who want versatile swimwear that transitions easily from the beach to resort settings. Lexa Swim emphasizes durable fabrics and functional fits, ensuring that style does not compromise comfort. What makes the brand unique is its dedication to understated design, offering pieces that feel elegant without being overly decorative. By focusing on long-lasting quality and simple, flattering shapes, Lexa Swim has positioned itself as a boutique label for women who value quiet confidence and modern sophistication in their swimwear."

"Londre Bodywear is a Vancouver, Canada based sustainable swimwear and apparel brand founded by Ainsley Rose and Hannah Todd. Created with a mission to reduce waste, Londre produces its bikinis, one-pieces, and bodywear from recycled plastic bottles, turning discarded materials into stylish, functional garments. The brand’s collections feature sleek silhouettes, versatile cuts, and designs that can double as swimwear and everyday bodysuits, emphasizing multifunctionality. Londre Bodywear is also known for its commitment to inclusivity, offering a wide range of sizes and promoting body positivity through its campaigns. What makes the brand distinctive is its blend of sustainability, versatility, and empowerment — ensuring each piece supports both the environment and the women wearing it. By merging eco-conscious values with modern design, Londre Bodywear appeals to women who want fashion that is practical, flattering, and responsible, positioning itself as a leader in sustainable swimwear innovation."

"VDM The Label is an Australian swimwear brand recognized for its commitment to sustainability and bold design. The label creates bikinis and one-pieces from recycled fabrics, reducing environmental impact while maintaining high-quality standards. Its collections feature trendy cuts, vibrant prints, and versatile designs that resonate with fashion-conscious consumers. VDM emphasizes ethical production, slow fashion values, and transparency in its practices, ensuring that style is aligned with responsibility. What makes VDM The Label distinctive is its ability to merge eco-friendly principles with expressive, youthful designs that keep pace with global swimwear trends. The brand appeals to women who want sustainable fashion without sacrificing style, offering swimwear that feels modern, fun, and environmentally aware. With its Australian roots and growing international recognition, VDM The Label has established itself as a leader in sustainable, fashion-driven swimwear."

"Tizzi is a Gurugram, Haryana based swimwear brand that creates contemporary designs tailored for the Indian market while embracing global fashion sensibilities. The brand produces bikinis, one-pieces, and resortwear with modern cuts, bright colors, and playful details suited for both beach vacations and poolside leisure. Tizzi emphasizes affordability and accessibility, positioning itself as a young, trend-conscious brand for women who want stylish swimwear without premium pricing. Its collections highlight versatility, offering pieces that reflect both Indian sensibilities and international design trends. What makes Tizzi unique is its role in expanding the presence of contemporary swimwear in India, a market where stylish, modern options have traditionally been limited. By blending trend-driven design with accessible pricing, Tizzi appeals to India’s growing community of fashion-conscious women, providing swimwear that is expressive and confident, and suited to a youthful lifestyle."

"Youswim is a London based swimwear brand, founded in 2018, known for its revolutionary approach to sizing and body inclusivity. Instead of producing multiple size ranges, Youswim designs flexible swimwear made from a special seamless knit fabric that stretches and adapts to fit several body shapes and sizes. The brand’s philosophy centers on body confidence, celebrating natural changes such as weight fluctuations, pregnancy, and growth, with each piece designed to adapt comfortably through these transitions. Youswim produces bikinis and one-piece swimsuits in timeless silhouettes and seasonal colors, focusing on durability, comfort, and minimal waste. What makes Youswim unique is its one-size-fits-most model, which reduces overproduction and offers a sustainable alternative to traditional sizing. Its slow-fashion ethos, UK manufacturing, and conscious design make it an appealing choice for women who value inclusivity and sustainability. Youswim has gained international recognition as a pioneer in flexible, body-positive swimwear."