VDM The Label

"Shapes in the Sand is a Sydney, New South Wales based sustainable swimwear brand, founded in 2013. The label is committed to eco-conscious production, using fabrics like ECONYL regenerated nylon made from ocean waste. Its collections include bikinis and one-pieces characterized by bold, nature-inspired prints and functional cuts. Shapes in the Sand positions itself as an environmentally responsible label, producing in small batches and supporting conservation initiatives related to ocean health. What makes the brand unique is its strong environmental storytelling — each collection is tied to themes of biodiversity and marine ecosystems, reflecting its mission to protect nature through fashion. The brand appeals to women who want stylish swimwear that also reflects their ecological values. With its combination of Australian design, environmental activism, and playful prints, Shapes in the Sand has built a niche following within the global sustainable swimwear community."

"Mor Swimmy is a Penzance, England based swimwear brand that emphasizes sustainable, handmade swimwear crafted in small batches. The label creates bikinis and one-piece swimsuits using recycled fabrics, aiming to minimize waste while maintaining quality and style. Its collections are characterized by playful prints, bold colors, and versatile cuts designed to be flattering yet fun. The brand’s ethos centers on slow fashion, producing locally in Cornwall and focusing on transparency in its production process. Mor Swimmy appeals to customers who value creativity and sustainability, offering swimwear that reflects individuality while supporting eco-conscious practices. What makes Mor Swimmy unique is its dedication to small-scale, ethical craftsmanship and its vibrant design language, which captures the carefree spirit of coastal living. By combining sustainable fabrics with locally made production, Mor Swimmy positions itself as a boutique swimwear label for conscious consumers."

Innes Lauren is a Byron Bay, Australia-based swimwear brand, founded in 2022 by Innes Heywood. Rooted in the natural beauty of Australia’s coastline, the brand creates bikinis and one-pieces in neutral tones and effortless silhouettes. Innes Lauren emphasizes timeless design and sustainability, using recycled fabrics and local production to minimize environmental impact. Its collections reflect slow fashion principles, producing limited runs to ensure exclusivity and reduce waste. What makes the brand unique is its dedication to simplicity, offering pieces that celebrate natural beauty without overdesign. By blending Byron Bay’s relaxed coastal energy with sustainable innovation, Innes Lauren appeals to women who value quiet elegance and eco-conscious choices. The label has quickly become recognized as a boutique Australian brand that embodies minimalism, responsibility, and the essence of modern coastal living.