Raw Potential UK

"Batoko is a United Kingdom based swimwear brand dedicated to sustainability and environmental activism. The label produces swimsuits exclusively from 100 percent recycled plastic waste, including materials recovered from oceans and landfill. Known for its bold prints and playful graphics, Batoko’s collections transform waste into colorful, durable swimwear that promotes both style and environmental responsibility. The brand is outspoken about its mission, actively supporting ocean conservation projects and promoting awareness of plastic pollution. Each swimsuit is designed to be long-lasting and comfortable, aligning with the brand’s slow fashion philosophy. What makes Batoko unique is its combination of striking, fun aesthetics with an uncompromising eco-conscious mission, proving that fashion can be both impactful and sustainable. Batoko appeals to environmentally aware consumers who want their clothing choices to reflect their values, positioning itself as a pioneering brand in the global movement toward circular, responsible fashion."

Ashlea Baker is a British, East London–based small business creating handmade swimwear and resortwear with a slow-fashion mindset. Every piece is sketched, designed, and sewn in-house by Ashlea, giving the brand a truly artisanal, made-to-order feel. Its identity centers on body-positive values and celebrating women’s natural confidence, with custom swim options and collections that balance flattering cuts and modern styling. What makes Ashlea Baker unique is its one-woman studio model and community-driven ethos—intimate craftsmanship, personal service, and joyful, confidence-first design.

"Prism London is a London based luxury lifestyle brand founded by Anna Laub in 2009. The label began with eyewear before expanding into swimwear, loungewear, and accessories. Its swimwear collections focus on sleek, minimal silhouettes crafted from high-quality fabrics, reflecting the brand’s modern, design-driven ethos. Prism is recognized for its multifunctional approach, with pieces often designed to transition seamlessly between swim, activewear, and ready-to-wear. What makes the brand distinctive is its balance of fashion and practicality, producing versatile garments that emphasize both aesthetics and functionality. Prism London appeals to customers who value modern design and adaptability, offering swimwear that fits seamlessly into diverse lifestyles. With its strong design identity and global reach, Prism London has positioned itself as a leader in contemporary luxury fashion, blending style, versatility, and innovation."