Sea Morgens

Raw Potential is a UK-based swimwear, active lifestyle brand, founded in 2024 by India Goodman. The label is built around empowerment and sustainability, producing bikinis and one-pieces designed for both style and performance. Its collections emphasize eco-conscious fabrics, functional fits, and minimalist aesthetics that appeal to modern women seeking versatile pieces. Raw Potential positions itself as more than just a swimwear brand, highlighting themes of strength, confidence, and conscious living. What makes the label unique is its focus on blending sustainability with activewear-inspired swim, ensuring designs work equally well for lounging or high-energy activities. As a newcomer, Raw Potential reflects a new generation of UK labels prioritizing slow fashion and purpose-driven storytelling. With its youthful identity and commitment to eco-conscious innovation, the brand appeals to women who want swimwear that feels modern, responsible, and inspiring.

"Wolfe Bay is a United Kingdom based swimwear and lifestyle brand known for its coastal-inspired aesthetic and commitment to quality. The brand designs bikinis, one-piece swimsuits, and beachwear that reflect a blend of modern style with the relaxed energy of seaside living. Its collections often feature neutral tones, clean lines, and comfortable fits designed to appeal to women who prefer understated yet stylish swimwear. Wolfe Bay emphasizes thoughtful design and versatile cuts, making its pieces suitable for both vacation dressing and everyday poolside wear. What makes the brand distinctive is its embrace of simple, functional, and timeless fashion that reflects its coastal roots. With its online-first presence, Wolfe Bay continues to grow as a niche label in the UK swimwear market, appealing to women who want effortless, beach-ready styles."

"Beyond Swim is a United Kingdom based swimwear brand that combines performance-driven design with eco-conscious values. The brand produces swimsuits and bikinis made from recycled fabrics, aiming to reduce environmental impact while maintaining high-quality performance. Its collections are crafted with attention to durability and fit, catering to both casual swimmers and style-conscious customers. Beyond Swim stands out by promoting inclusivity and sustainability, ensuring its products are accessible while also reflecting responsible fashion practices. The brand’s designs balance sleek, functional silhouettes with trend-aware details, offering options that transition seamlessly from water sports to leisure wear. Beyond Swim appeals to customers who prioritize both environmental responsibility and style in their purchases, positioning itself as a forward-thinking swimwear label in the UK."