The Pink Desert

Instinct First is an India-based fashion brand that focuses on contemporary everyday clothing with a modern, relaxed feel. The brand creates pieces such as tops, dresses, trousers, and casual essentials designed to feel comfortable and easy to wear for daily life. Instinct First’s designs often feature simple silhouettes, wearable fabrics, and neutral colours that make outfits easy to style for workdays, errands, and social outings. Instead of chasing fast trends, the brand leans towards wardrobe staples that can be worn again and again. The clothing feels practical and approachable, making it suitable for customers who want fashion that fits naturally into their everyday routine. Instinct First appeals to people who enjoy modern, uncomplicated fashion that feels effortless and comfortable. It’s ideal for customers looking for versatile, dependable pieces that work in many parts of daily life.

Buffbunny is a United States–based activewear brand founded by Heidi Somers that focuses on high-performance, stylish workout and athleisure clothing for women. The brand creates leggings, sports bras, tops, shorts, and active sets designed to feel supportive, comfortable, and flattering whether you’re at the gym, running errands, or relaxing at home. Buffbunny’s designs often combine sleek silhouettes with functional details like moisture-wicking fabrics and four-way stretch, making them suitable for a range of activities from yoga to HIIT workouts. Instead of basic sportswear, the brand leans into fashion-forward activewear that looks as good as it performs. The clothing feels confident and energising, helping customers feel motivated while moving. Buffbunny appeals to women who value both performance and style in their workout gear. It’s ideal for those looking for activewear that feels dependable, flattering, and versatile enough for both fitness and everyday wear.

Ivy City Co. is a United States–based fashion brand founded by Whitney Lundeen that focuses on modern women’s clothing with a confident, expressive edge. The brand creates dresses, tops, skirts, and statement pieces designed to feel bold and ready for social occasions, evenings out, and standout everyday looks. Ivy City Co.’s designs often combine sleek silhouettes, modern cuts, and eye-catching details that help outfits feel polished and intentional. Instead of plain basics, the brand leans into pieces that feel contemporary and expressive. The clothing feels stylish and wearable, making it easy for customers to put together outfits that feel confident without extra effort. Ivy City Co. appeals to people who enjoy fashion with a strong sense of personal identity. It’s ideal for customers looking for modern, expressive wardrobe pieces that stand out naturally.