
Sweaty Betty is a British activewear brand founded by Tamara Hill-Norton in London, United Kingdom in 1998, dedicated to empowering women through high-performance, stylish fitness apparel. Starting with a mission to create workout clothes that are both functional and flattering, Sweaty Betty has grown into a global leader in women’s activewear, known for its innovative designs, technical fabrics, and attention to detail. From leggings and sports bras to outerwear and accessories, each piece is crafted to support women through every movement—whether in the gym, on the trail, or everyday life. The brand blends performance technology with fashion-forward sensibilities, offering collections that feel confident, comfortable, and inspiring. With a commitment to sustainability, Sweaty Betty also integrates responsible materials and ethical practices into its design process. Today, the brand continues to champion female strength and confidence, creating products that help women feel capable, stylish, and ready for whatever their day brings.
Loading comments...
Discover more brands you might be interested in

Varley is a London-based women’s fashion and activewear brand founded by Ben Massey and Marcella Massey in 2015. The brand focuses on stylish activewear and everyday clothing that blends fitness and lifestyle wear. Varley’s collections include leggings, sports bras, sweatshirts, knitwear, and casual dresses. The designs are clean and modern, often using neutral colours and soft fabrics. Varley creates clothing that works for workouts, travel, and everyday wear. The brand appeals to women who want comfortable, versatile pieces that look polished without feeling overly sporty.
View Brand

ADKN is a sustainable and ethical fine fashion brand founded by Neha Hasan in London, United Kingdom. Established as an independent boutique fashion brand, ADKN is the only award-winning, exclusively 100% animal-free, eco-friendly, ethical, and sustainable fashion brand made in London. All products are ethically produced in their own studio, handmade with responsibly sourced materials using sustainable practices, reflecting a commitment to slow fashion. The brand specializes in sustainable womenswear, men's shirts, bamboo pyjamas, and loungewear crafted from organic cotton, recycled cotton, bamboo, and recycled satin. ADKN emphasizes fair fashion with transparent pricing and responsibly sourced materials. Each piece is designed and produced with meticulous attention to quality and sustainability. The brand appeals to conscious consumers seeking luxury and comfort without environmental compromise. ADKN has established itself as a notable sustainable fashion brand committed to ethical production and environmental responsibility.Amazonia Brazilian Beachwear is a fine contemporary fashion brand founded by Mirthis de Siqueira, a Brazilian creative entrepreneur based in Coronado, California, United States. Known by her nickname Tita, Mirthis discovered her passion for creating beautiful beachwear at age 15 when she started crocheting bikinis. She formalized this passion into a business at 36, leveraging her Lebanese family heritage and natural vocation for sales and communication. Amazonia specializes in exuberant, elegant beachwear including bikinis, swimwear, cover-ups, dresses, long skirts, and wide-leg pants. The brand emphasizes quality fabrics that fit beautifully on diverse body types, creating designs inspired by Brazilian tropical elegance. Amazonia offers limited-edition, exclusive pieces designed to make customers feel beautiful and chic. The brand maintains a showroom in Coronado and operates online sales worldwide. Recognized for its resort wear and beachwear excellence, Amazonia has established itself as a notable fine fashion brand celebrating sun-kissed style and tropical sophistication.
View Brand

Hell Bunny is a London, United Kingdom–based fashion brand founded in 2004 that focuses on retro-inspired and alternative clothing with a vintage twist. The brand creates dresses, skirts, tops, and statement pieces that draw influence from 1940s, 1950s, and rockabilly styles. Hell Bunny’s designs often feature bold prints, flattering silhouettes, and playful details that make pieces fun to wear for social outings, themed events, and everyday style with personality. Instead of minimalist basics, the brand embraces expressive fashion that feels nostalgic yet modern. The clothing feels bold and lively, making it easy for customers who want outfits that stand out and reflect personal style. Hell Bunny appeals to people who love vintage and alternative fashion. It’s ideal for customers looking for expressive, retro-inspired pieces that bring joy to everyday dressing.
View Brand