Whimsy + Row
Whimsy + Row is an eco-conscious lifestyle and fashion brand founded by Rachel Temko in Los Angeles, California, United States, in 2014. Born from a passion for sustainable design and thoughtful production, Whimsy + Row creates stylish women’s clothing, accessories, and home goods with a strong commitment to ethical and environmentally friendly practices. Designed and produced in small batches close to its LA headquarters, the brand uses locally sourced eco-friendly materials—such as upcycled deadstock fabrics, recycled water, and low-impact dyes—to craft pieces that are timeless, comfortable, and made to last. Whimsy + Row also embraces practices like carbon neutrality, mindful packaging, and circular fashion through pre-loved offerings, reflecting its mission to reduce waste and support a more responsible fashion industry. With a focus on quality and mindful living, the brand speaks to modern women who value both style and sustainability in every piece they wear.
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