Uprth Naturals

7 Haircare is a U.S. professional salon brand founded by stylists to deliver lightweight, high-performance haircare for all hair types. Its name represents the seven essential products needed for a complete, balanced regimen. The brand offers shampoos, conditioners, treatments, and styling sprays enriched with keratin, biotin, and botanical extracts. All products are cruelty-free, color-safe, and free from parabens and sulfates. Designed for salon quality at home, 7 Haircare focuses on simplicity and performance rather than excessive product layering. What makes it distinctive is its streamlined, stylist-crafted system, ensuring consistent results and healthy, manageable hair with minimal effort.

Kerotin is a U.S.-based haircare brand specializing in hair growth and restoration. The brand offers a complete range of products, including shampoos, serums, and supplements, formulated with natural ingredients like biotin, keratin, and saw palmetto. Kerotin’s mission is to provide science-backed solutions for women experiencing thinning or damaged hair, promoting stronger, healthier growth from root to tip. All products are cruelty-free and free from sulfates and parabens. What makes Kerotin distinctive is its combination of internal and external care — offering supplements and topical treatments that work together to support overall hair health. The brand has earned a loyal following through transparency, clinical results, and customer-focused education.

Amika is a Brooklyn-based haircare brand founded in 2007, known for its fun, inclusive, and performance-driven approach to haircare and styling. The brand name, which means friend” in Esperanto, reflects its mission to make professional-quality products accessible to everyone. Amika offers a full range of shampoos, conditioners, masks, and styling tools designed for all hair types. All products are vegan, cruelty-free, and formulated without sulfates, parabens, or phthalates. The brand is also recognized for its signature scent and vibrant packaging that stands out in the salon and retail market. Amika emphasizes sustainability by using post-consumer recycled materials and partnering with organizations to reduce waste. What sets Amika apart is its community-first attitude and commitment to authenticity — blending salon innovation with individuality and self-expression. It has grown into one of the most recognized indie haircare brands in the U.S.