Kerotin

Founded in 2017 by Ana Núñez, Vida Bars is a U.S. hair-care brand focused on sustainability and simplicity. Based in Texas, the company creates solid shampoo and conditioner bars made from plant-derived ingredients such as coconut oil, cocoa butter, and aloe vera. Every bar is color-safe, pH-balanced, and formulated without sulfates, parabens, or plastics. Vida Bars hand-crafts its products in small batches and packages them in compostable materials to reduce waste. The brand’s mission is to make eco-friendly haircare easy for everyone while maintaining salon-quality performance. What makes Vida Bars distinctive is its minimal-waste approach and ingredient transparency, empowering consumers to choose products that are both effective and environmentally conscious.

Crown Affair is a luxury haircare brand founded in 2019 by Dianna Cohen and based in New York. The brand focuses on slow beauty — encouraging intentional, mindful haircare routines inspired by self-care rituals. Its range includes shampoos, conditioners, hair oils, and signature combs and brushes designed with precision craftsmanship. Crown Affair products are clean, cruelty-free, and formulated with ingredients like tsubaki seed oil and meadowfoam oil to promote shine, softness, and scalp balance. The brand emphasizes simplicity and consistency rather than instant results, redefining modern hair wellness as a daily ritual. What makes Crown Affair unique is its minimalist philosophy — combining elegance, transparency, and thoughtful design. Within just a few years, it has built a loyal following and positioned itself as a leading brand in premium mindful haircare.

Alder New York is a Brooklyn-based personal-care brand founded by Nina Zilka and David Krause. The brand develops gender-inclusive, vegan skincare and haircare products rooted in clean, dermatologist-approved formulations. Its hair products combine plant extracts, adaptogens, and mild cleansers for balance and scalp health. Alder New York is committed to transparency, cruelty-free testing, and recyclable packaging. The design is minimalist and functional, reflecting modern urban aesthetics. What makes Alder New York distinctive is its inclusive, science-based simplicity, crafting high-quality care products that prioritize ethical production and everyday usability across all genders.