Unite Hair

The Good Zest Company is a UK-based natural hair and bodycare brand founded in 2020 by Rose Sergeant. The brand focuses on small-batch, organic products crafted from citrus-based ingredients such as orange, lime, and grapefruit, chosen for their refreshing and nourishing properties. Its haircare line features sulfate-free shampoos and conditioners designed to promote scalp health and shine. All products are vegan, cruelty-free, and packaged in aluminum bottles to minimize waste. The company also plants a tree for every order, reflecting its strong environmental commitment. What makes The Good Zest Company distinctive is its focus on simplicity and sustainability — offering effective, hand-crafted haircare inspired by nature’s most vibrant fruits. Its cheerful identity and eco-responsible ethos have made it one of the UK’s rising clean beauty brands.

Neäl & Wølf is a professional haircare brand founded in 2009 by Neil Capstick in the United Kingdom. Created after decades of salon experience, the brand was built to offer luxurious, high-performing haircare at an accessible price. Its product line includes shampoos, conditioners, styling sprays, and treatments developed with input from professional stylists. Neäl & Wølf focuses on creating results-driven formulas that combine salon-grade performance with a modern sensory experience. Every product is cruelty-free and formulated without sulfates or parabens. What makes Neäl & Wølf stand out is its attention to both performance and fragrance — each product carries a signature scent designed to elevate daily routines. The brand is now trusted by salons across the UK for delivering smooth, shiny, and manageable hair with a professional finish.

Founded in 2020 by Sam W. Martin, Apothecary 87 is a U.K. grooming and lifestyle brand known for its vintage-inspired, performance-driven products. Initially recognized for beard care, it has expanded into hair styling and personal grooming essentials. Its formulas use natural oils, butters, and waxes to condition, style, and protect hair while maintaining masculine, heritage-inspired scents. All products are cruelty-free and made in small batches in Yorkshire. The brand’s philosophy blends tradition with modern formulation to elevate daily rituals. What makes Apothecary 87 distinctive is its craftsmanship ethos, merging timeless barber-shop culture with clean, contemporary grooming innovation.