The Good Zest Company

Curlsmith is a professional curly haircare brand launched in the U.K. and U.S. to bridge the gap between clean ingredients and salon-level performance. Its formulas combine food-grade botanicals, vitamins, and proteins to nourish curls, coils, and waves. The brand offers a complete system — from scalp care to styling — free from sulfates, silicones, and parabens. Curlsmith’s commitment to inclusivity has made it a favorite among textured-hair consumers worldwide. What makes Curlsmith distinctive is its kitchen-to-lab” philosophy, blending natural recipes with advanced trichology research. Vegan, cruelty-free, and highly effective, Curlsmith has become a global authority in curl-care innovation.

Green People is a UK-based organic beauty and haircare brand founded in 1997 by Charlotte Vøhtz. The brand began when Charlotte sought gentle, chemical-free products for her daughter’s sensitive skin and realized how few truly natural options existed. Green People now offers a complete range of certified organic skincare, body care, and haircare products made from plant-based ingredients. Its haircare line features shampoos and conditioners formulated without SLS, parabens, or synthetic fragrances, designed for sensitive scalps and all hair types. The company is Soil Association certified and a pioneer in ethical beauty, with cruelty-free, vegan, and sustainable production practices. What makes Green People unique is its commitment to purity and transparency — long before clean beauty” became a global trend. Over two decades later, the brand remains one of the UK’s most trusted names in natural and organic personal care.

Umberto Giannini is a UK-based vegan haircare brand founded in 1998 by hairstylist Umberto Giannini and Claire Shread. The brand began inside Giannini’s award-winning salons and later expanded into a full product line focused on curls, volume, and styling innovation. Today, Umberto Giannini is known for its salon-quality formulas that are 100% vegan and cruelty-free, featuring hero ranges like Curl Jelly and Flowerology. Its products are enriched with natural botanicals and designed to enhance texture while keeping hair healthy and hydrated. The brand also champions sustainability, using recyclable packaging and eco-friendly manufacturing practices. What makes Umberto Giannini unique is its combination of creative heritage and ethical principles, blending British salon expertise with a mission-driven approach to beauty. It has become one of the UK’s most trusted haircare brands for curly and textured hair.