

Founded in 2020 by Sam W. Martin, Apothecary 87 is a U.K. grooming and lifestyle brand known for its vintage-inspired, performance-driven products. Initially recognized for beard care, it has expanded into hair styling and personal grooming essentials. Its formulas use natural oils, butters, and waxes to condition, style, and protect hair while maintaining masculine, heritage-inspired scents. All products are cruelty-free and made in small batches in Yorkshire. The brand’s philosophy blends tradition with modern formulation to elevate daily rituals. What makes Apothecary 87 distinctive is its craftsmanship ethos, merging timeless barber-shop culture with clean, contemporary grooming innovation.
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