Neäl & Wølf

Curlsmith is a professional curly haircare brand launched in the U.K. and U.S. to bridge the gap between clean ingredients and salon-level performance. Its formulas combine food-grade botanicals, vitamins, and proteins to nourish curls, coils, and waves. The brand offers a complete system — from scalp care to styling — free from sulfates, silicones, and parabens. Curlsmith’s commitment to inclusivity has made it a favorite among textured-hair consumers worldwide. What makes Curlsmith distinctive is its kitchen-to-lab” philosophy, blending natural recipes with advanced trichology research. Vegan, cruelty-free, and highly effective, Curlsmith has become a global authority in curl-care innovation.

Equi Botanics is a UK-based natural haircare brand founded in 2016 by Ekwy Chukwuji-Nnene. Inspired by her own experience managing Afro-textured and damaged hair, Ekwy created Equi Botanics to provide clean, restorative products for textured and curly hair types. The brand’s formulations are powered by plant-based ingredients like baobab, marula, and moringa oils, designed to nourish the scalp, repair damage, and encourage healthy growth. Equi Botanics focuses on quality and transparency, ensuring all products are free from sulfates, silicones, and parabens. Its range includes hydrating shampoos, deep conditioners, and growth serums tailored to promote strong, manageable hair. What makes Equi Botanics unique is its founder-led authenticity and deep understanding of textured hair needs. The brand bridges natural wellness with science-based efficacy, empowering users to embrace healthy, thriving hair without compromising on ingredient integrity.

The INKEY List is a U.K.-based skincare and haircare brand founded in 2018 by Colette Laxton and Mark Curry. Known for ingredient transparency, the brand extends its science-driven approach to haircare through targeted treatments addressing scalp health, breakage, and hydration. Products feature proven actives like hyaluronic acid, caffeine, and peptides. The INKEY List’s minimalist packaging and educational style make ingredient science easy to understand. All formulas are cruelty-free, affordable, and free from unnecessary additives. What makes the brand distinctive is its education-first philosophy — empowering consumers to build effective routines through ingredient knowledge. It bridges the gap between skincare science and daily haircare needs.