Rizos Curls

EcoRoots, founded in 2018 by Alin Turcea and Antonia Pitica, is a U.S.-based sustainable personal-care brand promoting plastic-free living. Its solid shampoo and conditioner bars, made with organic oils, cocoa butter, and plant-based surfactants, offer salon-quality performance without plastic packaging. All products are vegan, cruelty-free, and palm-oil-free. EcoRoots ships in compostable materials and offsets carbon emissions with every order. The brand’s mission is to make beauty affordable and accessible. What makes EcoRoots distinctive is its commitment to minimalism and eco-responsibility, proving that sustainability and performance can coexist through simple, effective, and environmentally conscious formulations.

Mielle Organics is a U.S.-based natural haircare brand founded in 2014 by Monique Rodriguez and Melvin Rodriguez. Created to serve textured and curly hair, Mielle’s formulations blend natural ingredients with science-backed results. The brand offers a full range of shampoos, conditioners, oils, and growth serums, with the Rosemary Mint Scalp & Hair Strengthening Oil becoming a global bestseller. All products are cruelty-free and formulated without sulfates, parabens, or mineral oils. Mielle’s mission goes beyond beauty — it empowers women of color through entrepreneurship, education, and community outreach. What makes the brand distinctive is its balance of natural care and performance, providing affordable, effective solutions for textured hair. Mielle Organics has become one of the most influential Black-owned haircare brands in the world.

Innersense Organic Beauty is a California-based haircare brand founded in 2005 by professional stylists Greg and Joanne Starkman. The brand was born from the founders’ desire to create clean, effective products that nurture both hair and overall well-being. Innersense offers a complete range of shampoos, conditioners, treatments, and styling products made from certified organic ingredients like aloe vera, shea butter, and quinoa protein. All formulations are free from sulfates, silicones, and synthetic fragrances, designed to support healthy, hydrated hair naturally. The brand’s philosophy centers around mindfulness, self-care, and purity — encouraging users to reconnect with themselves through their hair rituals. What makes Innersense unique is its balance of salon-grade performance and holistic wellness, combining clean chemistry with deep respect for nature. Today, it’s one of the most respected names in the global clean haircare movement.