Ashlea Baker

"Mona Swims is a Dublin, Ireland based luxury swimwear and resortwear brand, founded in 2017 by Carla Johnson. The label is known for its artistic approach to design, producing hand-painted prints and digitally transformed artworks applied to swimwear and silk garments. Mona Swims collections include bikinis, one-pieces, kaftans, and resort pieces that combine fashion with wearable art. Each design reflects a balance of creativity, craftsmanship, and functionality, appealing to women who want expressive, one-of-a-kind fashion. What makes Mona Swims unique is its artistry — each collection is underpinned by hand-painted designs that transform swimwear into statement pieces. The brand emphasizes sustainable, ethical production, aligning with modern values while maintaining luxury positioning. With its fusion of art, fashion, and individuality, Mona Swims has established itself as a boutique label celebrated for its creative storytelling and luxury craftsmanship."

"JUNK LDN is a London based swimwear and fashion brand that celebrates individuality, self-expression, and youth culture through bold, statement-driven designs. The label produces bikinis, one-pieces, and streetwear-inspired collections that combine daring cuts with playful prints and vibrant colors. Its identity reflects London’s eclectic style, drawing inspiration from music, nightlife, and underground culture. JUNK LDN is recognized for its emphasis on body positivity, offering inclusive styles that empower women to embrace confidence and uniqueness. What sets the brand apart is its fearless approach to design — each collection challenges traditional swimwear norms by pushing boundaries of style, fit, and creativity. With its roots in street fashion, JUNK LDN appeals to customers who want swimwear that feels youthful, daring, and unconventional. The brand continues to grow its online presence, building a community of women who celebrate individuality and unapologetic fashion."

Raw Potential is a UK-based swimwear, active lifestyle brand, founded in 2024 by India Goodman. The label is built around empowerment and sustainability, producing bikinis and one-pieces designed for both style and performance. Its collections emphasize eco-conscious fabrics, functional fits, and minimalist aesthetics that appeal to modern women seeking versatile pieces. Raw Potential positions itself as more than just a swimwear brand, highlighting themes of strength, confidence, and conscious living. What makes the label unique is its focus on blending sustainability with activewear-inspired swim, ensuring designs work equally well for lounging or high-energy activities. As a newcomer, Raw Potential reflects a new generation of UK labels prioritizing slow fashion and purpose-driven storytelling. With its youthful identity and commitment to eco-conscious innovation, the brand appeals to women who want swimwear that feels modern, responsible, and inspiring.