UK Swimwear Brands

Luxsea Swimwear is a UK-based brand, founded in 2017 by Victoria Sarah James, headquartered in Taunton, Somerset. The label focuses on sustainable, ethical swimwear, producing bikinis and one-pieces from eco-friendly fabrics such as recycled nylon. Luxsea Swimwear reflects a minimalist aesthetic with neutral palettes and versatile silhouettes, designed to be timeless and long-lasting. The brand emphasizes slow fashion, small-batch production, and ethical practices, aligning with growing consumer demand for conscious fashion. Luxsea appeals to women who value sustainability while wanting stylish, comfortable swimwear that transitions from the beach to resort settings. What makes the brand unique is its balance of eco-conscious values and modern design.

Tona The Label is a contemporary swimwear brand, founded in 2023 by designer Tona Stell. Based on a philosophy of modern simplicity, the brand produces bikinis and one-pieces that emphasize clean lines, flattering cuts, and versatile styling. Its collections highlight minimal palettes and sustainable production practices, appealing to women who want timeless yet fashion-forward designs. Tona The Label operates as a boutique brand, producing in small runs to prioritize exclusivity and craftsmanship. By focusing on slow fashion, the brand ensures quality and responsible consumption, steering away from trend-driven overproduction. What makes Tona The Label unique is its fresh, emerging voice—offering pieces that balance modernity with elegance.

Talia Collins is a London-based luxury swimwear brand, founded in 2018 by former Vogue stylist Talia Collins. The label is known for its sustainable approach, producing bikinis and one-pieces crafted exclusively from ECONYL regenerated nylon, made from recycled fishing nets and ocean waste. Its designs reflect timeless minimalism, with clean lines, neutral palettes, and a focus on fit. Talia Collins emphasizes slow fashion, offering made-to-order swimwear to minimize waste and extend product life. Beyond fashion, the brand integrates a philanthropic mission by donating a percentage of each purchase to environmental charities supporting ocean conservation. What makes Talia Collins distinctive is its holistic vision—sustainability is not just a material choice but a core brand philosophy. By merging high-fashion styling with eco-conscious responsibility, the brand appeals to women who want refined, minimalist swimwear that also contributes to positive change.

Tide and Seek is a Cornwall, UK–based swimwear brand, founded in 2018 by Samantha Thomas. The label is known for its eco-friendly approach, using regenerated fabrics such as ECONYL to create bold, colorful swimwear. Its collections include bikinis and one-pieces with playful prints, reflecting coastal living and beach culture. Tide and Seek promotes slow fashion and sustainability, ensuring limited runs and responsible production. What makes the brand unique is its vibrant, eco-conscious identity—bringing fun and boldness into sustainable swimwear. With its Cornish roots and global reach, Tide and Seek appeals to women who want expressive, ocean-friendly fashion.

Sherbert Lemons is a UK-based swimwear brand, founded in 2018 by Kelly Valli, headquartered in Uxbridge, England. The brand offers bikinis and one-pieces with a fun, youthful aesthetic, often incorporating bright colors, playful prints, and flattering cuts. Sherbert Lemons emphasizes accessibility and individuality, catering to women who want expressive, affordable swimwear that reflects personality and style. Its collections celebrate boldness and self-expression, moving away from minimalism in favor of vibrant, eye-catching designs. What makes Sherbert Lemons unique is its spirited approach, creating swimwear that feels uplifting and inclusive, designed for women who want to stand out at the beach or poolside. By prioritizing creativity and affordability, the brand has built a loyal following among young UK consumers seeking fun, fashion-forward swimwear.

Leonisa is a Medellín, Colombia-based intimate apparel and swimwear brand, founded in 1956 by Joaquín and Julio Ernesto Urrea. Over the decades, Leonisa has become one of Latin America’s largest lingerie and swimwear companies, with a presence in more than 20 countries. Its swimwear line focuses on innovation, offering shaping technology, supportive fits, and flattering cuts designed for all body types. Leonisa emphasizes function as much as style, blending performance-focused fabrics with fashion-driven designs. What makes the brand distinctive is its commitment to body confidence and technical expertise, developing swimwear that enhances curves while remaining comfortable and stylish. With its heritage and international growth, Leonisa has established itself as a trusted, mass-market brand in both lingerie and swimwear.

Raw Potential is a UK-based swimwear, active lifestyle brand, founded in 2024 by India Goodman. The label is built around empowerment and sustainability, producing bikinis and one-pieces designed for both style and performance. Its collections emphasize eco-conscious fabrics, functional fits, and minimalist aesthetics that appeal to modern women seeking versatile pieces. Raw Potential positions itself as more than just a swimwear brand, highlighting themes of strength, confidence, and conscious living. What makes the label unique is its focus on blending sustainability with activewear-inspired swim, ensuring designs work equally well for lounging or high-energy activities. As a newcomer, Raw Potential reflects a new generation of UK labels prioritizing slow fashion and purpose-driven storytelling. With its youthful identity and commitment to eco-conscious innovation, the brand appeals to women who want swimwear that feels modern, responsible, and inspiring.

"Grace Jacob is a Manchester, England based swimwear brand, founded in 2016 by Grace Cohen. The label produces bikinis and one-pieces designed with an emphasis on femininity, style, and comfort. Its collections often feature playful prints, bold cuts, and flattering fits that appeal to women seeking fashionable yet wearable swimwear. Grace Jacob also incorporates sustainable practices, producing in small batches and focusing on quality fabrics to extend product life. What makes the brand distinctive is its boutique identity—offering stylish swimwear with a modern British twist. By combining trend-conscious design with a commitment to thoughtful production, Grace Jacob appeals to customers who want swimwear that feels fresh, expressive, and responsibly made. With its growing digital presence, the label continues to build recognition as a youthful, creative voice in the UK swimwear market."