Prism London

"Seamorgens is a United Kingdom based sustainable swimwear brand, founded in 2019 by sisters Angela and Michelle Morgan. The label creates swimwear using recycled, eco-friendly fabrics, promoting ocean conservation and slow fashion. Its collections feature bikinis and one-pieces with modern cuts, vibrant colors, and playful patterns inspired by marine life. Seamorgens emphasizes transparency and ethical production, aligning its identity with environmental activism. What makes the brand distinctive is its combination of sustainability, ocean-inspired storytelling, and youthful design, appealing to women who want their fashion choices to reflect their values. By producing in small batches and supporting marine conservation efforts, Seamorgens positions itself as both a fashion label and an eco-conscious movement. The brand resonates with customers who value creativity, responsibility, and vibrant, ocean-inspired fashion."

"Paper London is a London based fashion brand, founded in 2011 by Kelly Townsend and Phillipa Thackeray, offering ready-to-wear, resortwear, and swimwear. The label is recognized for its bold use of color, graphic lines, and distinctive silhouettes that bridge contemporary fashion with playful design. Its swimwear collections often feature geometric patterns, striking cut-outs, and vibrant palettes that stand out while maintaining functionality. Paper London has gained international recognition for its strong, confident design identity and has been worn by celebrities and featured in major fashion publications. What makes Paper London unique is its fearless use of structure and bold design choices, giving its collections a sense of individuality and artistry. With a focus on premium materials and modern tailoring, the brand appeals to fashion-conscious women who want swimwear and apparel that feels expressive and unique, positioning itself as a distinctive voice in contemporary British fashion."

"Davy J is a Plymouth, England based swimwear brand, founded by Helen Newcombe in 2017. The label focuses on creating durable, high-performance swimwear designed for active women who spend time in the ocean. Its collections include one-piece suits and bikinis crafted from ECONYL regenerated nylon, made from recycled fishing nets and ocean waste. Built with a focus on strength and longevity, Davy J swimsuits are known for their sculpting fit and ability to withstand rigorous water activities such as swimming, surfing, and diving. What makes the brand distinctive is its philosophy of “not just a bikini,” positioning swimwear as technical gear rather than disposable fashion. By blending sustainability, durability, and sleek design, Davy J appeals to women who seek swimwear that supports their active lifestyles while protecting the planet. With its ocean conservation mission, the brand has become a recognized name in sustainable performance swimwear."