Alder New York

The California Naturals is a U.S.-based clean haircare brand that celebrates effortless, coastal living. Its products are made with lightweight, plant-powered ingredients such as coconut water, sea kelp, and aloe vera to hydrate and protect hair naturally. Designed for all hair types, the brand focuses on clean, accessible formulations free from sulfates, parabens, and silicones. Each product is vegan, cruelty-free, and made in California, reflecting a relaxed, sustainable lifestyle. The California Naturals aims to make high-performance clean beauty available at an affordable price. What makes the brand unique is its California-inspired simplicity — merging ocean-derived nutrients with minimalist design and eco-friendly practices to deliver easy, everyday haircare that fits a modern, active routine.

Camille Rose was founded in 2011 by Janell Stephens in Louisiana, United States, with a mission to blend wellness, family care, and natural beauty. The brand started in Janell’s kitchen as handmade treatments for her children’s sensitive skin and grew into a leading name in textured-haircare. Its products, including the Algae Renew Deep Conditioner and Curl Maker, are formulated with food-grade ingredients such as aloe vera, honey, and marshmallow root to define curls and retain moisture. All products are cruelty-free and free from harsh chemicals. Camille Rose stands out for its wellness-inspired approach, merging clean, nourishing ingredients with cultural authenticity and a strong community presence in the natural-hair movement.

Drybar is a U.S.-based brand and salon chain founded by Alli Webb in 2010, specializing in blowouts and professional styling products. Its retail line includes shampoos, conditioners, and tools like dryers and brushes inspired by salon techniques. Drybar’s formulas enhance volume, smoothness, and longevity of styles using lightweight ingredients. All products are cruelty-free and designed for professional performance at home. What makes Drybar unique is its focus on styling expertise — transforming a salon service into a modern beauty brand. With its bright yellow aesthetic and accessible luxury positioning, Drybar remains a leader in blowout-centric haircare and tools.