Kavella

Briogeo is a New York–based clean haircare brand founded by Nancy Twine in 2013. Inspired by her grandmother’s homemade beauty recipes, Nancy created Briogeo to offer effective, naturally derived solutions for all hair types and textures. The brand’s 6-Free” philosophy means every product is free from sulfates, silicones, parabens, phthalates, artificial dyes, and DEA. Its best-known line, Don’t Despair, Repair!, focuses on restoring dry and damaged hair through ingredients like rosehip oil, algae extract, and biotin. Briogeo’s approach combines clean science with performance, ensuring salon-level results without harsh chemicals. What makes the brand unique is its texture-inclusive philosophy and commitment to sustainability — using recyclable packaging and ethical. Today, Briogeo is one of the leading names in clean haircare across global beauty retailers.

Drybar is a U.S.-based brand and salon chain founded by Alli Webb in 2010, specializing in blowouts and professional styling products. Its retail line includes shampoos, conditioners, and tools like dryers and brushes inspired by salon techniques. Drybar’s formulas enhance volume, smoothness, and longevity of styles using lightweight ingredients. All products are cruelty-free and designed for professional performance at home. What makes Drybar unique is its focus on styling expertise — transforming a salon service into a modern beauty brand. With its bright yellow aesthetic and accessible luxury positioning, Drybar remains a leader in blowout-centric haircare and tools.

Hello Everist is a Canadian sustainable haircare brand founded in 2020 by Jessica Stevenson and Jayme Jenkins. Based in Toronto, the brand reimagines haircare with its innovative waterless concentrates, offering shampoos and conditioners in aluminum tubes that drastically reduce waste. Each formula is made with biodegradable, plant-based ingredients and free from parabens, sulfates, and synthetic fragrances. By removing water, Hello Everist minimizes carbon emissions and packaging waste while maintaining salon-quality performance. The brand is also vegan, cruelty-free, and climate-neutral certified. What makes Hello Everist distinctive is its forward-thinking approach to sustainability — merging convenience, effectiveness, and eco-conscious innovation. With its refill-friendly system and strong commitment to transparency, Hello Everist is redefining how people experience clean, low-impact haircare.