

ROZ (short for Rōz,” pronounced rose) is a Los Angeles-based clean haircare brand founded by hairstylist Mara Roszak. The brand focuses on gentle, plant-based products designed to nourish hair while supporting scalp health. Its signature formulas feature cold-pressed oils, aloe vera, and botanical extracts that enhance shine, texture, and manageability. ROZ’s product line, including its Foundation Shampoo and Milk Hair Serum, is vegan, cruelty-free, and free from silicones, sulfates, and parabens. The brand also prioritizes sustainable packaging and carbon-neutral production. What makes ROZ distinctive is its minimalist, mindful approach to beauty — merging professional performance with calm, sensory rituals. Created by a celebrated stylist, ROZ reflects a deep understanding of both artistry and hair health.
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The California Naturals is a U.S.-based clean haircare brand that celebrates effortless, coastal living. Its products are made with lightweight, plant-powered ingredients such as coconut water, sea kelp, and aloe vera to hydrate and protect hair naturally. Designed for all hair types, the brand focuses on clean, accessible formulations free from sulfates, parabens, and silicones. Each product is vegan, cruelty-free, and made in California, reflecting a relaxed, sustainable lifestyle. The California Naturals aims to make high-performance clean beauty available at an affordable price. What makes the brand unique is its California-inspired simplicity — merging ocean-derived nutrients with minimalist design and eco-friendly practices to deliver easy, everyday haircare that fits a modern, active routine.
View BrandOuai was founded by celebrity hairstylist Jen Atkin in Los Angeles. The brand focuses on effortless, modern haircare that fits into real life. Its line includes shampoos, conditioners, treatments, and styling products made with smart ingredients like keratin, amino acids, and plant oils. Ouai blends clean formulations with fine-fragrance scents developed by Parisian perfumers, turning everyday routines into elevated experiences. All products are cruelty-free, sulfate-free, and safe for colored hair. Beyond products, the brand promotes an inclusive definition of beauty and authenticity. What makes Ouai distinctive is its combination of expert stylist knowledge and lifestyle simplicity, creating high-performance haircare that feels approachable and luxurious at once.
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Rucker Roots was founded in 2013 by sisters Dr. Ellen Rucker Sellers and Ione Rucker Jamison in the United States. Inspired by their Southern heritage, the brand uses natural root extracts like carrot, ginger, and turnip to nourish and strengthen textured hair. The collection includes shampoos, conditioners, and styling products designed to encourage healthy growth and moisture retention. All formulas are sulfate-free, paraben-free, and safe for color-treated hair. Rucker Roots promotes wellness and confidence for all curl types, blending family tradition with modern science. What makes it unique is its root-based approach to nourishment, combining nature’s essentials with proven hair-health benefits.
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