Alaffia

Founded in 2025 by Jidienne Ibañez, The Mineraw is a Philippines-based clean beauty brand specializing in hand-crafted skincare and haircare. Its products use naturally derived, vegan ingredients like cold-pressed oils, botanical extracts, and essential minerals to promote healthy, balanced hair and skin. Each item is made in small batches, packaged sustainably, and formulated without synthetic fragrances or preservatives. The brand aims to provide effective, gentle self-care solutions suitable for sensitive users. What makes The Mineraw distinctive is its commitment to ethical, small-batch production, blending minimalism, transparency, and affordability while encouraging mindful beauty practices across Southeast Asia.

Rahua (by Amazon Beauty Inc.) is a New York–based luxury haircare brand founded in 2008 by Fabian Lliguin and Anna Ayers. The brand is rooted in sustainability and indigenous Amazonian traditions, using rahua oil — a rare nut oil known for its restorative properties — as its core ingredient. Rahua’s range includes shampoos, conditioners, treatments, and styling products that are vegan, cruelty-free, and free from synthetic chemicals. The company works directly with Quechua-Shuar tribes in the Amazon, ensuring ethical and rainforest preservation. What makes Rahua distinctive is its commitment to both environmental and social sustainability while delivering salon-grade performance. By merging ancient botanical wisdom with modern green chemistry, Rahua has become one of the world’s most respected natural luxury haircare brands.

Yuan Skincare was founded in 2005 by Chiang in Taiwan and operates in Singapore and across Asia. The brand revives traditional Chinese herbal remedies through handmade soaps and hair-care products crafted from locally grown herbs such as mugwort and wild chrysanthemum. Its formulations emphasize scalp balance, detoxification, and gentle cleansing, using cold-soap processes to preserve herbal integrity. Yuan Skincare’s philosophy blends ancient Eastern healing with modern sustainability, ensuring every product is natural, cruelty-free, and chemical-free. What makes it distinctive is its commitment to herbal authenticity, turning centuries-old remedies into effective, everyday personal-care solutions.