Tona The Label

"Seamorgens is a United Kingdom based sustainable swimwear brand, founded in 2019 by sisters Angela and Michelle Morgan. The label creates swimwear using recycled, eco-friendly fabrics, promoting ocean conservation and slow fashion. Its collections feature bikinis and one-pieces with modern cuts, vibrant colors, and playful patterns inspired by marine life. Seamorgens emphasizes transparency and ethical production, aligning its identity with environmental activism. What makes the brand distinctive is its combination of sustainability, ocean-inspired storytelling, and youthful design, appealing to women who want their fashion choices to reflect their values. By producing in small batches and supporting marine conservation efforts, Seamorgens positions itself as both a fashion label and an eco-conscious movement. The brand resonates with customers who value creativity, responsibility, and vibrant, ocean-inspired fashion."

Sherbert Lemons is a UK-based swimwear brand, founded in 2018 by Kelly Valli, headquartered in Uxbridge, England. The brand offers bikinis and one-pieces with a fun, youthful aesthetic, often incorporating bright colors, playful prints, and flattering cuts. Sherbert Lemons emphasizes accessibility and individuality, catering to women who want expressive, affordable swimwear that reflects personality and style. Its collections celebrate boldness and self-expression, moving away from minimalism in favor of vibrant, eye-catching designs. What makes Sherbert Lemons unique is its spirited approach, creating swimwear that feels uplifting and inclusive, designed for women who want to stand out at the beach or poolside. By prioritizing creativity and affordability, the brand has built a loyal following among young UK consumers seeking fun, fashion-forward swimwear.

"JUNK LDN is a London based swimwear and fashion brand that celebrates individuality, self-expression, and youth culture through bold, statement-driven designs. The label produces bikinis, one-pieces, and streetwear-inspired collections that combine daring cuts with playful prints and vibrant colors. Its identity reflects London’s eclectic style, drawing inspiration from music, nightlife, and underground culture. JUNK LDN is recognized for its emphasis on body positivity, offering inclusive styles that empower women to embrace confidence and uniqueness. What sets the brand apart is its fearless approach to design — each collection challenges traditional swimwear norms by pushing boundaries of style, fit, and creativity. With its roots in street fashion, JUNK LDN appeals to customers who want swimwear that feels youthful, daring, and unconventional. The brand continues to grow its online presence, building a community of women who celebrate individuality and unapologetic fashion."