Tide and Seek

"Made of Water is a Cornwall, United Kingdom based swimwear brand founded in 2021 by Ama Charles. The label is rooted in sustainability and ocean conservation, producing swimsuits from eco-friendly fabrics such as ECONYL regenerated nylon. Inspired by the wild Cornish coastline, Made of Water creates designs that balance functionality, comfort, and timeless style. Its collections feature earthy tones, clean lines, and supportive cuts, reflecting the rugged yet serene spirit of Cornwall. Beyond fashion, the brand supports environmental initiatives and ocean protection projects, aligning its identity with conscious living. What makes Made of Water unique is its deep connection to coastal life — swimwear designed not only for style but also for active use in cold-water swimming, surfing, and outdoor adventures. With its focus on sustainability and local heritage, Made of Water appeals to eco-conscious consumers seeking authentic, functional swimwear with a meaningful story."

"Paper London is a London based fashion brand, founded in 2011 by Kelly Townsend and Phillipa Thackeray, offering ready-to-wear, resortwear, and swimwear. The label is recognized for its bold use of color, graphic lines, and distinctive silhouettes that bridge contemporary fashion with playful design. Its swimwear collections often feature geometric patterns, striking cut-outs, and vibrant palettes that stand out while maintaining functionality. Paper London has gained international recognition for its strong, confident design identity and has been worn by celebrities and featured in major fashion publications. What makes Paper London unique is its fearless use of structure and bold design choices, giving its collections a sense of individuality and artistry. With a focus on premium materials and modern tailoring, the brand appeals to fashion-conscious women who want swimwear and apparel that feels expressive and unique, positioning itself as a distinctive voice in contemporary British fashion."

"Beyond Swim is a United Kingdom based swimwear brand that combines performance-driven design with eco-conscious values. The brand produces swimsuits and bikinis made from recycled fabrics, aiming to reduce environmental impact while maintaining high-quality performance. Its collections are crafted with attention to durability and fit, catering to both casual swimmers and style-conscious customers. Beyond Swim stands out by promoting inclusivity and sustainability, ensuring its products are accessible while also reflecting responsible fashion practices. The brand’s designs balance sleek, functional silhouettes with trend-aware details, offering options that transition seamlessly from water sports to leisure wear. Beyond Swim appeals to customers who prioritize both environmental responsibility and style in their purchases, positioning itself as a forward-thinking swimwear label in the UK."