Lingerie Clothing Brands

Undersummers is a modern lifestyle brand founded by Amanda Kennedy in the United States in 2011, dedicated to solving everyday wardrobe challenges with simple, thoughtful design. Best known for its signature thigh-protecting shorts, Undersummers creates products that help women feel confident and comfortable wearing dresses and skirts without chafing. Born from a personal need for comfort and practicality, the brand blends function with style, offering seamless, breathable basics that fit effortlessly under any outfit. Inspired by real-life wearability and long days on the move, Undersummers focuses on quality materials and thoughtful construction to deliver pieces that become reliable staples in every wardrobe. With a mission to bridge the gap between fashion and comfort, the brand continues to expand its range while maintaining a commitment to creating solutions that make daily dressing feel better and more enjoyable.

Lavinia Lingerie is a United States–based intimate apparel brand founded in 2002, created to offer beautiful lingerie crafted with attention to fit, comfort, and refined design. Blending classic elegance with contemporary sensibilities, the brand designs pieces that feel supportive and flattering while embracing a sophisticated aesthetic. Each garment reflects a dedication to quality construction and thoughtful detailing—bridging the gap between everyday comfort and elevated lingerie style. Lavinia Lingerie resonates with individuals who value lingerie that feels both luxurious and wearable, celebrating confidence and personal style. With a focus on timeless design and enduring comfort, the brand continues to craft lingerie that feels beautifully made and cherished by customers seeking refined undergarments with lasting appeal.

Hotmilk Lingerie is a New Zealand–born intimate apparel brand founded by Lisa Ebbing in 2003, created to offer stylish, supportive, and comfortable lingerie for women of all shapes and sizes. Built on a mission to redefine how women feel in their undergarments, Hotmilk blends expert fit technology with fashion-forward design to craft pieces that are both beautiful and functional. Each collection is thoughtfully developed to ensure comfort, confidence, and reliable support—from everyday wear to special occasions. The brand’s offerings embrace inclusivity, featuring designs that celebrate curves and cater to diverse body types without compromising on style. With a focus on quality materials, precision fit, and a flattering aesthetic, Hotmilk Lingerie has become a trusted name in intimate apparel internationally. The brand continues to champion confidence and comfort through lingerie that feels empowering and beautifully made.

Bluebella is a contemporary lingerie and intimate apparel brand founded by Emily Bendell in London, United Kingdom, in 2010. Created with a mission to redefine modern lingerie, Bluebella blends bold design, architectural details, and accessible luxury to craft pieces that feel empowering and fashion-forward. The brand is known for its confident silhouettes, intricate lacework, and trend-driven collections that balance sensuality with wearability. Bluebella designs lingerie that celebrates self-expression, independence, and confidence—appealing to individuals who view lingerie as an extension of personal style rather than something hidden. With a strong global presence and a focus on inclusive, modern aesthetics, Bluebella continues to challenge traditional perceptions of lingerie, offering designs that feel unapologetically bold, contemporary, and empowering.

Y.O.U Underwear is a UK-based intimate apparel brand founded by Sarah Jordan in 2019, created to redefine how underwear feels, fits, and functions. Built on the belief that comfort and confidence go hand in hand, the brand designs thoughtfully engineered underwear that supports everyday life without compromise. Y.O.U Underwear focuses on inclusive sizing, soft performance fabrics, and practical design details that prioritize movement, breathability, and long-lasting wear. Each piece is developed to feel supportive yet effortless, offering a modern alternative to traditional lingerie. With a strong emphasis on wearability and body-positive design, Y.O.U Underwear resonates with individuals seeking underwear that feels intuitive, empowering, and designed around real needs.

Underprotection is a lingerie and loungewear brand founded by Maja and Stephan Brix in Copenhagen, Denmark, in 2010. The brand focuses on women’s underwear, sleepwear, and soft loungewear with a clean, modern look. Underprotection’s collections include bras, briefs, slips, pyjamas, and relaxed homewear. The designs are simple, feminine, and comfortable, using soft fabrics and gentle colours. The brand also pays attention to responsible production and material choices. Underprotection is for people who want lingerie that feels comfortable, stylish, and easy to wear every day.

Thunderpants USA is an underwear brand founded by Josie Bidwell in the United States in 2018. The brand focuses on comfortable, high-coverage underwear made from organic cotton. Thunderpants USA is known for its full-coverage styles, fun prints, and durable fabric. The underwear is designed to feel secure, breathable, and suitable for daily wear. The brand also offers basics like bras and lounge pieces. Thunderpants USA appeals to people who want comfortable underwear that prioritises fit and coverage over trends.

Soft And Wet Undies is a United States–based intimate apparel brand focused on comfortable underwear designed for everyday wear. The brand creates basics like briefs, bras, shorts, and soft undergarments made from fabrics that feel gentle on the skin. The pieces are designed for comfort first, using stretchy, breathable materials that move with the body. Instead of heavily structured or complicated designs, Soft And Wet Undies focuses on simplicity and ease of wear, making its products feel natural and easy to wear throughout the day. The brand appeals to people who want underwear that feels comfortable, reliable, and easy to wash and repeat. The designs are casual and relaxed rather than fashion-forward or trend-driven. Soft And Wet Undies is ideal for customers who prioritise everyday comfort in their intimates and want pieces that feel soft, simple, and made for daily routines.