
Bluebella is a contemporary lingerie and intimate apparel brand founded by Emily Bendell in London, United Kingdom, in 2010. Created with a mission to redefine modern lingerie, Bluebella blends bold design, architectural details, and accessible luxury to craft pieces that feel empowering and fashion-forward. The brand is known for its confident silhouettes, intricate lacework, and trend-driven collections that balance sensuality with wearability. Bluebella designs lingerie that celebrates self-expression, independence, and confidence—appealing to individuals who view lingerie as an extension of personal style rather than something hidden. With a strong global presence and a focus on inclusive, modern aesthetics, Bluebella continues to challenge traditional perceptions of lingerie, offering designs that feel unapologetically bold, contemporary, and empowering.
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Alamour The Label is a fine contemporary fashion brand founded by Nouf and Alex Hamze in Brisbane, Australia in 2014. Located in Brisbane and Sydney, the brand specializes in stunning evening wear, formal gowns, and special occasion dresses. Founded with a passion for creating sexy, modern luAirn Sportswear is a fine contemporary fashion brand founded by Tekla Acs and Helen Van, two childhood friends from Sweden. Based in Halmstad, Sweden (also with operations in New Zealand), the brand was established in 2013 with a mission to inspire women worldwide through high-quality activewear. Known initially for their bold leopard-print leggings and innovative bra designs crafted from recycled polyester, Airn revolutionized the activewear market with distinctive styles not found elsewhere. The co-founders, who play floorball together, bonded over their shared dream of creating exceptional clothing with meticulous attention to fit and seams. With a philosophy of "aim high, dream big," Airn combines wellness values with premium design. Today, the brand sells to 150 countries with 75 employees across Swedish and New Zealand headquarters. Airn has established itself as a notable fine contemporary activewear brand celebrated for sustainability, innovation, and empowering women globally through stylish, high-quality athletic pieces.xury pieces at affordable prices, Alamour combines timeless elegance with contemporary design. The brand is celebrated for its exquisite craftsmanship, intricate embellishments including delicate lace and sequins, and flattering styles using premium materials. Each piece is designed in-house at their Brisbane studio to ensure exceptional quality. Known for celebrity endorsements from Jennifer Lopez and Serena Williams, the brand emphasizes feminine confidence and sensuality. Alamour offers customizable pieces and comprehensive collections including bridal, bridesmaids, and resort wear. The brand expanded to physical retail with their Sydney Paddington flagship in 2024. Their dedication to high-quality craftsmanship without excessive price tags has established them as a notable fine fashion brand.
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Dos Gardenias is a Malibu-based fashion brand founded in 2017 by Dorothy Day and Brighdie Grounds. The brand focuses on relaxed, beach-inspired clothing designed for warm-weather living. Dos Gardenias creates dresses, tops, and easy silhouettes that feel light, feminine, and effortless. The designs often feature soft fabrics, natural tones, and flowing shapes that work well for holidays, coastal living, and casual days. Instead of structured fashion, the brand embraces comfort and ease. Dos Gardenias appeals to people who enjoy laid-back style with a polished feel. It is ideal for customers looking for resortwear and everyday pieces that feel relaxed, breathable, and easy to wear.
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Marlot Paris is a Paris-based fashion brand that focuses on contemporary women’s clothing with a relaxed, refined feel. The brand creates pieces such as dresses, tops, trousers, and wardrobe essentials designed to feel easy, feminine, and wearable. Marlot Paris often uses soft fabrics, gentle colours, and fluid silhouettes that suit everyday life, workdays, and casual social settings. Instead of loud trends or heavy detailing, the brand leans toward understated elegance and comfort. The clothing is designed to be styled effortlessly, making it easy to build outfits that feel calm and polished. Marlot Paris appeals to people who enjoy French-inspired simplicity and wearable fashion. It’s ideal for customers looking for everyday clothing that feels relaxed, thoughtful, and quietly stylish.
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