Y.O.U Underwear

Underprotection is a lingerie and loungewear brand founded by Maja and Stephan Brix in Copenhagen, Denmark, in 2010. The brand focuses on women’s underwear, sleepwear, and soft loungewear with a clean, modern look. Underprotection’s collections include bras, briefs, slips, pyjamas, and relaxed homewear. The designs are simple, feminine, and comfortable, using soft fabrics and gentle colours. The brand also pays attention to responsible production and material choices. Underprotection is for people who want lingerie that feels comfortable, stylish, and easy to wear every day.

Soft And Wet Undies is a United States–based intimate apparel brand focused on comfortable underwear designed for everyday wear. The brand creates basics like briefs, bras, shorts, and soft undergarments made from fabrics that feel gentle on the skin. The pieces are designed for comfort first, using stretchy, breathable materials that move with the body. Instead of heavily structured or complicated designs, Soft And Wet Undies focuses on simplicity and ease of wear, making its products feel natural and easy to wear throughout the day. The brand appeals to people who want underwear that feels comfortable, reliable, and easy to wash and repeat. The designs are casual and relaxed rather than fashion-forward or trend-driven. Soft And Wet Undies is ideal for customers who prioritise everyday comfort in their intimates and want pieces that feel soft, simple, and made for daily routines.

Lavinia Lingerie is a United States–based intimate apparel brand founded in 2002, created to offer beautiful lingerie crafted with attention to fit, comfort, and refined design. Blending classic elegance with contemporary sensibilities, the brand designs pieces that feel supportive and flattering while embracing a sophisticated aesthetic. Each garment reflects a dedication to quality construction and thoughtful detailing—bridging the gap between everyday comfort and elevated lingerie style. Lavinia Lingerie resonates with individuals who value lingerie that feels both luxurious and wearable, celebrating confidence and personal style. With a focus on timeless design and enduring comfort, the brand continues to craft lingerie that feels beautifully made and cherished by customers seeking refined undergarments with lasting appeal.