Zulu & Zephyr

Bluebella is a contemporary lingerie and intimate apparel brand founded by Emily Bendell in London, United Kingdom, in 2010. Created with a mission to redefine modern lingerie, Bluebella blends bold design, architectural details, and accessible luxury to craft pieces that feel empowering and fashion-forward. The brand is known for its confident silhouettes, intricate lacework, and trend-driven collections that balance sensuality with wearability. Bluebella designs lingerie that celebrates self-expression, independence, and confidence—appealing to individuals who view lingerie as an extension of personal style rather than something hidden. With a strong global presence and a focus on inclusive, modern aesthetics, Bluebella continues to challenge traditional perceptions of lingerie, offering designs that feel unapologetically bold, contemporary, and empowering.

Bordelle is a London, United Kingdom–based luxury lingerie and intimate wear brand known for its bold, architectural designs. The brand creates bras, harnesses, stockings, and statement pieces that blend high fashion with seduction. Bordelle’s designs often feature strappy details, premium materials, and structured silhouettes that make pieces feel like couture lingerie rather than everyday basics. Instead of simple underwear, the brand focuses on pieces that feel expressive, artistic, and confidence-boosting. The lingerie is made to feel strong and empowering, helping customers make a statement when they want to feel bold and unique. Bordelle appeals to people who enjoy high-end, avant-garde intimate wear. It’s ideal for those looking for lingerie that feels daring, stylish, and carefully crafted with modern elegance.

LILAR Paris is a Paris, France–based fashion brand that focuses on contemporary women’s clothing with a chic, modern edge. The brand creates wardrobe pieces such as dresses, tops, skirts, trousers, and casual to semi-formal staples designed to feel polished and wearable. LILAR Paris’ designs often reflect a refined Parisian aesthetic — clean shapes, balanced proportions, and pieces that transition easily from work to social occasions. Instead of loud prints or complicated cuts, the brand favours subtle details and timeless silhouettes that work across seasons. The clothing feels calm yet stylish, making it suitable for people who enjoy understated fashion with a touch of elegance. LILAR Paris appeals to customers who want dependable wardrobe pieces that feel modern, versatile, and easy to wear for everyday life or social plans.