LILAR Paris

Helsi is a United States–based fashion and lifestyle brand founded in 2017 that focuses on modern, easy-to-wear women’s clothing with a casual yet stylish feel. The brand creates pieces such as tops, dresses, loungewear, and wardrobe essentials designed to feel comfortable and versatile. Helsi’s designs often use soft, approachable fabrics and relaxed silhouettes that make pieces suitable for daily life, work, and social outings. Instead of complicated or over-designed fashion, the brand leans toward simple shapes and wearability, helping customers put together outfits that feel natural and easy. The clothing feels practical and approachable, making it ideal for people who want everyday fashion that feels effortless. Helsi appeals to customers who enjoy modern, uncomplicated clothing that fits smoothly into many parts of daily life. It’s ideal for those looking for dependable basics and go-to pieces that feel calm, comfortable, and fashionable.

Maya Deluxe is a Latvia-based fashion brand founded in 2016 that focuses on contemporary women’s clothing designed for everyday wear with a modern aesthetic. The brand creates wardrobe pieces such as dresses, tops, skirts, trousers, and casual staples that feel wearable and stylish. Maya Deluxe’s designs often feature simple silhouettes, wearable fabrics, and neutral or soft colours that make outfits easy to style for daily routines, workdays, and social occasions. Instead of loud prints or overcomplicated designs, the brand leans toward clothing that feels practical yet modern, allowing customers to dress comfortably without sacrificing style. The pieces are designed to integrate easily with existing wardrobes and can be mixed and matched for various settings. Maya Deluxe appeals to people who want modern, everyday fashion that feels calm and adaptable. It’s ideal for customers looking for wardrobe essentials that are easy to wear and versatile across many parts of life.

Luxe Provence is a France-based lifestyle and fashion brand inspired by the relaxed elegance of the Provence region. The brand focuses on clothing and lifestyle pieces that feel refined yet easy, often using natural fabrics, soft textures, and calm colour palettes. Luxe Provence’s designs are made to suit slow living, travel, and everyday comfort, with styles that feel timeless rather than seasonal. The clothing and products reflect a balance of French craftsmanship and relaxed Mediterranean influence. Instead of bold trends, the brand focuses on subtle detail and quality materials. Luxe Provence is ideal for people who enjoy understated luxury and a calm, elegant aesthetic. It appeals to customers looking for pieces that feel relaxed, tasteful, and rooted in a sense of place.