Yarok Hair

Hello Everist is a Canadian sustainable haircare brand founded in 2020 by Jessica Stevenson and Jayme Jenkins. Based in Toronto, the brand reimagines haircare with its innovative waterless concentrates, offering shampoos and conditioners in aluminum tubes that drastically reduce waste. Each formula is made with biodegradable, plant-based ingredients and free from parabens, sulfates, and synthetic fragrances. By removing water, Hello Everist minimizes carbon emissions and packaging waste while maintaining salon-quality performance. The brand is also vegan, cruelty-free, and climate-neutral certified. What makes Hello Everist distinctive is its forward-thinking approach to sustainability — merging convenience, effectiveness, and eco-conscious innovation. With its refill-friendly system and strong commitment to transparency, Hello Everist is redefining how people experience clean, low-impact haircare.

Founded in 2020 by Glory Ama, Amari Haircare is a U.K.-based brand focused on promoting healthy, natural textured hair. The brand formulates botanical-rich oils, conditioners, and masks that target dryness and breakage. All products are cruelty-free, vegan, and made without harsh chemicals. Amari Haircare emphasizes consistency, self-love, and education, offering guides and community support for hair maintenance. What makes the brand distinctive is its blend of simplicity and authenticity, using minimal ingredients that deliver real nourishment for Afro and curly hair types while encouraging confident, natural beauty.

Thank God It’s Natural (TGIN) is a Chicago-based haircare brand founded by Chris-Tia Donaldson in 2013. After facing her own challenges with textured hair and later surviving breast cancer, Chris-Tia created TGIN to celebrate natural beauty through safe, nourishing products. The brand’s range includes shampoos, conditioners, and treatments infused with ingredients like honey, coconut oil, and shea butter. All products are free from sulfates, parabens, and phthalates. TGIN focuses on hydration and strength, catering to textured and protective styles. Beyond products, the brand has a strong social mission, funding initiatives for women’s health and entrepreneurship. What makes TGIN unique is its deep personal story — born from resilience and authenticity. Even after Chris-Tia’s passing, her vision continues through the brand’s commitment to self-love, community, and clean beauty for textured hair.