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  3. Innes Lauren
Innes Lauren featured image
Innes Lauren logo

Innes Lauren

Innes Lauren is a Byron Bay, Australia-based swimwear brand, founded in 2022 by Innes Heywood. Rooted in the natural beauty of Australia’s coastline, the brand creates bikinis and one-pieces in neutral tones and effortless silhouettes. Innes Lauren emphasizes timeless design and sustainability, using recycled fabrics and local production to minimize environmental impact. Its collections reflect slow fashion principles, producing limited runs to ensure exclusivity and reduce waste. What makes the brand unique is its dedication to simplicity, offering pieces that celebrate natural beauty without overdesign. By blending Byron Bay’s relaxed coastal energy with sustainable innovation, Innes Lauren appeals to women who value quiet elegance and eco-conscious choices. The label has quickly become recognized as a boutique Australian brand that embodies minimalism, responsibility, and the essence of modern coastal living.

sustainableethicallocally maderecycled
Brand Details
Swimwear Brands
Australian Swimwear
$$$
Byron Bay, New South Wales, Australia
2022
Worldwide
info@inneslauren.com
5,130 Followers
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